Direct Response Marketer

NextEra Energy
West Palm Beach, FL Full Time
POSTED ON 11/23/2022 CLOSED ON 3/8/2023

Job Posting for Direct Response Marketer at NextEra Energy

Requisition ID: 65825


FPL Energy Services
(FPLES) operates 14 unique businesses and is continuously creating new businesses to serve residential, commercial and governmental customers to deliver savings and protection. Our smart, reliable and affordable solutions span a broad array of offerings, including, but not limited to, LED lighting, home protection plans, natural gas supply and backup power generation. FPLES is passionate about delivering exceptional employee and customer experiences through a highly engaged culture. Headquartered in South Florida, FPLES is an unregulated subsidiary of NextEra Energy, the world’s largest wind and solar energy producer in the world. Do you want to create innovative business solutions? Join our world-class team today!


Position Specific Description

FPL Energy Services (FPLES) operates 14 unique businesses and is continuously creating new businesses to serve residential, commercial, and governmental customers to deliver savings and protection. Our smart, reliable, and affordable solutions span a broad array of offerings, including, but not limited to, LED lighting, home protection plans, natural gas supply, and backup power generation. FPLES is passionate about delivering exceptional employee and customer experiences through a highly engaging culture. Headquartered in South Florida, FPLES is an unregulated subsidiary of NextEra Energy, the world’s largest wind and solar energy producer.
We are looking for a Direct Response Marketer / Communication Specialist who has a strong grasp of current marketing tools and strategies. You will work with the marketing team to launch campaigns
on-time and on-budget.
As the Direct Response Marketer you will be responsible for the day-to-day operations to acquire new customers across direct mail, direct digital, social and DRTV marketing channels. Along with having a clear understanding of direct response marketing vs. brand marketing.

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful, on-time completion as measured by achievement of metrics. Employees in this role provide support in developing and executing communication plans and initiatives to support business objectives. Individuals in this position are expected to understand client needs and help to develop communication solutions.

Job Duties & Responsibilities


  • Assists with communication planning
  • Develops key messages using research and analytics to drive planning and messaging
  • Follows established processes, demonstrating discipline and organization in executing assignments and plans
  • Builds and maintains great relationships with clients and co-workers
  • Tracks performance and progress using quantifiable metrics
  • Communicates frequently with cross-functional groups
  • Works at both business unit and corporate levels
  • Performs other job-related duties as assigned

Required Qualifications


  • Effective Written Communications
  • Effective Verbal Communications
  • High School Grad / GED
  • Bachelor's - Sciences
  • Bachelor's - Arts
  • Experience: 2 years

Preferred Qualifications


  • None


Employee Group:
Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: FPL Energy Services, Inc
Relocation Provided: No


Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.


NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.


NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.


NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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