What are the responsibilities and job description for the Lead Marketing Specialist position at NextEra Energy?
NextEra Energy Resources is one of the largest wholesale generators of electric power and renewable energy from the wind and sun in North America.
Position Specific Description
NextEra is leading the clean energy revolution by offering innovative financing and technology solutions to drive residential solar and storage adoption.
The ideal Lead Marketing Specialist/Associate is very versatile and can support the marketing department in a variety of areas. This individual will provide the necessary support to initiate, develop, implement, and/or measure projects, programs, and initiatives. The ideal candidate has excellent written and verbal communication skills, as well as a being very detailed-oriented and well-organized.
Key responsibilities include:
- Partner with business stakeholders to define marketing objectives and advertising initiatives throughout the year
- Track progress against the marketing operational plan
- Create, write and edit copy directed to both external and internal audiences. This includes, but is not limited to: articles, scripts, marketing collateral, web content, forum responses, blogs, newsletters, social media posts, media inquiries, press releases, and more
- Maintain library of marketing assets on shared drive
- Develop and execute a content calendar to ensure consistent social media activity (posts), that aligns with brand persona in order to engage target audiences.
- Coordinate with Customer Care and Quality Assurance for handling of online reputational management issues
- Manage relationships with outside graphic designers to ensure delivery of deliverables meet quality standards and are on time and on budget
- Develop and effectively manage a comprehensive event calendar
- Manage all components of event planning and execution
- Stay up to date on the latest marketing trends, tools, technologies, and platforms
- Knowledge share with colleagues to establish a team culture of collaboration, innovation, curiosity, and passion
- Demonstrate discipline and organization in executing projects, while building and maintaining great relationships with co-workers, stakeholders, and agency partners
- Other Tasks as assigned
Preferred Qualifications:
- Excellent writing and editing skills
- Experience working in social media management tools such as Sprinklr, Khoros, or Hootsuite preferred
- Experience in energy industry a plus
- Ability to travel occasionally for events and conferences
- Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Dreamweaver, etc.) a plus
Job Overview
This job responsible for leading the strategic communication support of a business unit, a significant department within a business unit, or issues of significant strategic importance to the company, or holds responsibilities involving high visibility and a high degree of risk (i.e., lead media spokesperson).
Job Duties & Responsibilities
- Assesses and diagnoses communication needs
- Devises communication solutions that further the business objectives and taking a hands-on approach to ensuring their successful implementation
- Directs the activities of other staff members through teams or projects
- Manages vendor, alliance partner and cross- functional relationships to meet business goals
- Formulates strategic communication planning, message development, and writing
- Builds and maintains great relationships with clients and co-workers
- Tracks performance and progress using quantifiable metrics
- Interfaces with business unit leadership and business process owners
- Develops and executes on strategic communication plan
- Uses research and audience insight to develop key messages
- Performs market research and analytics
- Performs other job-related duties as assigned
Required Qualifications
- High School Grad / GED
- Bachelor's Degree
- Experience:7 years
Preferred Qualifications
- None
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: NextEra Project Mgmt
Relocation Provided: Yes, if applicable
Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.
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