Social Media Coordinator

Social Media Coordinator

Natick, MA

We are NIC ZOE, a fiercely female clothing brand led by designer, Dorian Lightbown. We are driven by one simple mission: to help women ignite their inner confidence.

Founded in Boston in 2004, the brand is widely recognized for its knitwear, distinctive patterns, and sophisticated fits. Our customizable, versatile pieces are purposefully designed to help women feel just as good on the inside as they look on the outside.

Role Responsibilities include but are not limited to:

Digital Responsibilities - Be the in-house expert on all things digital:

• Research content and consumer trends to ensure that content is relevant - Keeping up to date with trends, consumer preferences, and advancements in technology.
• Stay up to date on latest platform changes, new channels, media landscape and best practices – share knowledge and best practice with the team
• Managing social and offsite content calendars and ensuring that the content remains consistent across all platforms.
• Optimize audience targeting
• Assist in implementation of advertising pixels and tagging

Social Media Responsibilities:

• Planning and executing an effective content strategy across digital platforms, including owned and paid
• Develop content strategies to effectively reach the desired target audience and marketing goals.
• Create content for social media from the planning phase through execution including any design, photography, or video work.
• Plan, design, and build social campaigns across multiple platforms.
• Responsible for proofreading and editing content before publishing and gaining necessary alignment from internal team partners.
• Work with our content management system to schedule, publish, edit, and update content.
• Coordinating with copywriter on all social needed copy while ensuring the timely delivery of assignments.
• Gathering and analyzing social media metrics to enhance and optimize marketing efforts while creating reports to present to senior management

Administrative Responsibilities:

• Communicating clearly and effectively while working cross-departmentally to align campaign strategies and product goals
• Assist in briefing in all digital content for paid digital programs
• Traffic all digital content to the digital agency on a timely basis
• Assist the creative team with content creation outside of social media as needed.
• Manage incoming messages for all social platforms in partnership with Customer Service
• Act as primary point of contact for all retail stores for all digital content
• Provide assets and information to local malls for all store promotions and all non-promo social posts on a weekly basis
• Work with local malls to supply assets for store directory pages on a quarterly basis
• Assist with budget and invoice management
• Support Marketing Manager as needed

Skills Experience:

• Bachelor’s degree or equivalent, and 2 year experience developing digital web content in a results-oriented and fast-paced environment
• Experience in Fashion, Apparel, Retail and Wholesale would be preferred Excellent interpersonal skills as the role requires working with a variety of teams internally and externally
• Proficiency in Word, Excel, PowerPoint.
• Proficiency in the following a plus: Google Tag Manager, Adobe Suite, Figma
• Experience with reporting platforms such as Google Analytics
• Ability to manage multiple advertising programs under a set budget
• Experience developing content for diverse audiences and differing engagement goals

NIC ZOE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Social media marketing: 2 years (Required)

Work Location: Hybrid remote in Natick, MA 01760

Salary : $33,200 - $42,000