Social Media Specialist

Begin a challenging career with the Norfolk Airport Authority, a political subdivision of the Commonwealth of Virginia. Our mission is to connect our community with the world by safely, reliably, and efficiently operating Norfolk International Airport.

Job Title: SOCIAL MEDIA SPECIALIST

Shift Schedule: 8:30AM – 5:00PM, Monday through Friday

Starting Rate: $24.03 PER HOUR / $50,000.00 ANNUAL

CLOSING DATE: This job announcement will be open until filled.

ABOUT US: Norfolk International Airport presently ranks in the top 13% of the country’s airports in terms of passengers served annually, with over 4.5 million passengers and over 75,000 flight operations in 2023. Our vision is that every team member has a stake in bringing our “Stronger Together, Let’s Fly” brand to life for every passenger and fellow employee. We have a demonstrated commitment to cultivating a positive, collaborative work environment that supports our values of professionalism, responsiveness, innovation, diversity, excellence (P.R.I.D.E.) as outlined in our Strategic Plan.

OUR MISSION: The mission of Norfolk Airport Authority is to connect our community with the world by safely, reliably, and efficiently operating Norfolk International Airport.

BENEFITS: Health, vision and dental care insurance, Virginia state retirement benefits, 457 Plan, Roth IRA, flexible spending accounts, employee assistance program, short-term disability, paid vacation, sick and holiday benefits, legal and pet coverage benefits.

JOB SUMMARY: As a Social Media Specialist at Norfolk Airport Authority, you will be responsible for developing and implementing social media strategies to enhance our brand awareness, engage our audience, and drive business objectives. You will play a crucial role in managing our social media channels, creating compelling content, and analyzing performance metrics to optimize our online presence.

ESSENTIAL JOB FUNCTIONS: The following duties are typical for this position. Incumbents may not perform all the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

• Social Media Strategy: Increase brand visibility, reputation and engagement.
• Content Creation: Create high-quality, engaging, and shareable content for various social media platforms, including but not limited to text, images, and videos.
• Platform Management: Manage and optimize company profiles on major social media platforms, including but not limited to Facebook, X, Instagram, LinkedIn and YouTube.
• Community Engagement: Foster and maintain relationships with the online community, respond to comments, messages, and mentions, and actively participate in relevant conversations.
• Campaign Development: Plan and execute social media campaigns to support product launches, promotions, and other marketing initiatives.
• Analytics and Reporting: Monitor social media analytics, track key performance indicators (KPIs), and prepare regular reports to assess the effectiveness of social media efforts. Use insights to make data-driven recommendations for improvement.
• Stay Updated: Stay informed about industry trends, social media best practices, and emerging platforms to continuously improve the company's social media presence.

KNOWLEDGE, SKILLS, AND ABILITIES: The following generally describes the knowledge, skills and abilities required to enter the job and/or be learned within a short period of time to successfully perform the assigned duties.

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to act with integrity, professionalism, and confidentiality.
• Proficient with Microsoft Office Suite and Adobe.
• Ability to work flexible hours, including weekends and holidays, as required.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in Tourism Marketing, Communications, or a related field.
• Experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, algorithms, and trends.
• Proficient in content creation tools and social media management platforms.
• Creative thinking and ability to generate innovative ideas for content and campaigns.
• Analytical mindset with the ability to interpret data and draw actionable insights.

SPECIAL REQUIREMENTS:

• Ability to obtain and maintain eligibility to hold a Security Identification Display Area (SIDA) badge as may be required by assigned job duties and responsibilities.

EQUIPMENT OPERATION: Phone system, fax, copier, shredder, laptop, projector.

PHYSICAL & MENTAL DEMANDS: Persons with disabilities may be able to perform the essential duties of this class with reasonable accommodation. Reasonable accommodation will be evaluated on an individual basis and depends, in part, on the specific requirements for the job, the limitations related to disability and the ability of the hiring department to accommodate the limitations.

Sitting for long periods of time, bending, stooping, carrying, and lifting up to 25 lbs.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT: It is the policy of the Norfolk Airport Authority (NAA) to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, NAA will provide reasonable accommodations for qualified individuals with disabilities.

“No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!”

DISCLAIMER: The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. All Norfolk Airport Authority (NAA) employees are at-will under Virginia law and NAA personnel policies.