Director of Business Development (DBD)

North Florida Rehabilitation Hospital

We are Lifepoint Rehabilitation, a business unit of Lifepoint Health, opening a BRAND NEW 50-bed Inpatient Acute Rehabilitation Hospital on west side of Jacksonville on Monday, May 20th! 
North Florida Rehabilitation Hospital has two-stories, 60,582-square-ft, and sitting on 5.55 acres at southwest Normandy Boulevard and Interstate 295. Our new hospital has all private rooms and focus on acute rehabilitation for patients who suffer from stroke, traumatic brain injury, spinal cord injury, complex neurological disorders, orthopedic conditions, multiple trauma, amputation and other injuries or disorders. 

Also featuring multidisciplinary therapy gymnasiums with therapeutic technologies that include augmented-reality balance training, therapy bionics and a full-body exoskeleton. If you are an enthusiastic individual seeking an environment dedicated to superior patient care and an organization with a strong mission to serve our community, we invite you to apply!

Our Benefits: 

• Health insurance, 401k, generous PTO
• Tuition assistance/reimbursement
• Expansive benefit package
• Professional development and advancement opportunities
• Targeted approach to career development
• Strong interdisciplinary teamwork opportunities
• Superior quality patient outcomes
• Supportive leadership and culture
• State-of-the-art equipment

What you will do in this role:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded.  The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team.  The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met
• Will be the managing director over the clinical liaison and admissions teams
• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends.  Utilizes software tools including the Lifepoint Hospital information systems together with internal data and external data base information for statistical analysis
• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions
• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals
• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment
• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient
• Other duties as assigned

• Bachelor’s Degree in Business, Marketing or Clinical discipline
• MBA preferred
• Minimum of 5 years’ experience in healthcare management preferred
• Excellent skills needed in forecasting, market based planning, communications and public relations
• Valid driver’s license and clean driving record

North Florida Rehabilitation Hospital has all private rooms and focus on acute rehabilitation for patients who suffer from stroke, traumatic brain injury, spinal cord injury, complex neurological disorders, orthopedic conditions, multiple trauma, amputation and other injuries or disorders. We will also feature multidisciplinary therapy gymnasiums outfitted with the latest therapeutic technologies, including augmented-reality balance training, therapy bionics and a full-body exoskeleton. Additionally, it will include a therapeutic courtyard with exterior amenities to support patient care and help patients return to daily living activities.