Sr. Director, Marketing & Communication

Description

The Sr. Director of Marketing & Communication leads the NTFB’s efforts to raise awareness of the mission through brand management, enhanced exposure, media relations, signature events and general storytelling.

MINIMUM QUALIFICATIONS: 

Education:

• Bachelor’s degree in marketing, public relations, communication or related creative discipline 

Special Knowledge/Skills/Abilities:

• Excellent verbal, written and interpersonal skills for effective communications
• Media outreach and relationship-building skills
• Project Management expertise
• Strategic planning, critical thinking and problem-solving skills
• Proven leadership, collaboration and delegation skills
• Proficient with Microsoft Office, Adobe, WordPress and Blackbaud Products
• Fluency in Spanish preferred

Experience: 

• Seven years within public relations, marketing, communication or journalism 
• Five years managing, motivating, and training teams and vendor management

PRINCIPLE DUTIES AND RESPONSIBILITIES:

• Develop cross-channel strategic and tactical marketing and communication plans that support NTFB objectives. This includes oversight of the NTFB website, blog, social media channels, digital signage, printed material, message maps and more
• Manage proactive and reactive media outreach that increases media exposure and brand awareness, inclusive of managing a portfolio of strategic media relationships
• Curate brand engagement opportunities through signature events, community events and cause-marketing campaigns, meeting annual fundraising targets
• Serve as executive producer for internal and external video efforts
• Develop and maintain effective measurements, dashboards and reporting for marketing and communications activities and brand sentiment
• Collaborate with and support cross-functional teams with the development of required communication tools such as collateral, website support, graphic design, scripting and event support
• Evolve and grow NTFB’s story gathering efforts, speaker’s bureau and social ambassador programs to expand reach
• Manage the NTFB’s Crisis Communication Plan
• Serve as a primary NTFB spokesperson
• Lead, mentor, and develop staff to ensure continuous learning and growth as well as cross-collaboration with departments
• Promote a positive work environment where staff feels engaged, valued, and motivated
• Perform other tasks and duties as assigned

SUPERVISORY RESPONSIBILITIES:

• Lead a team of approximately ten people with three direct reports

MENTAL DEMANDS:

• The person in this position needs to adapt well in the face of workplace stressors, such as customer service complaints, compliance offenses, and competing priorities of reasonable or high significance to the successful function of the unit. 
• Must be able to effectively interpret data and make critical decisions that will have a significant impact on the team and organization. 

PHYSICAL DEMANDS:

• While performing the duties of this job, the employee is occasionally required to stand; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel crouch or crawl; talk or hear. 
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee must occasionally lift and/or move up to 15 pounds. 

ENVIRONMENTAL FACTORS:

• Moderate noise (i.e. business office with open floor plan with computers, phone, printers, and light traffic)
• Ability and willingness to participate in events outside the traditional workday schedule on occasional evenings and weekends

The mental and physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is not necessarily an exhaustive list of all skills, duties, responsibilities, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, NTFB reserves the right to revise the job or to require other or different tasks be performed as assigned.

The North Texas Food Bank is an equal opportunity employer.