Northwestern Medicine CorporateChicago, ILFull Time
Job Posting for Marketing Specialist, Full-time, Days at Northwestern Medicine Corporate
The Marketing Specialistreflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.
The Marketing Specialist is responsible for supporting their Manager and other Marketing team members in creating Strategic Marketing Plans for assigned regions or initiatives. She/he is an activation expert and understands how the elements of a marketing plan work together for maximum impact. She/he knows the latest thinking and channel options used for marketing communications. Marketing Specialists are also expected to have flawless execution of their plans in coordination with other team members. This individual works collaboratively with Strategy, Internal Communications, Media Relations, Brand, and Digital Strategy.
Supports the Manager in the creation of assigned marketing plans
Stays informed on current and emerging trends in overall marketing communications
Understands the business and marketing needs of their assigned clients
Defines objectives, strategies, tactics and performance metrics (including campaigns and development of new tactics where applicable)
Creates the 12-month tactical calendar and budget necessary to deliver the plan. Adapts the plan to budgetary changes as necessary
Obtains the necessary plan approvals. Works with client partners to determine who is the key point person for each element in the plan
Delivers all elements of the plan for all assigned clients/areas
Supports the manager in the overall client relationship
Holds monthly or quarterly plan reviews (as appropriate) with client partners to discuss changes in objectives, strategies and/or tactics
Makes trade-offs or adjustments accordingly with approval from the Manager
Understands the latest in patient communication vehicles, as well as patient preferences in receiving information from a healthcare provider
Keeps abreast of communication tactics, plans and key messages utilized by other healthcare systems