Director - Market Access Channel Strategy - Trade

Novo Nordisk
Plainsboro, NJ Full Time
POSTED ON 3/21/2024

About the Department

Novo Nordisk’s Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products. We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers. Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide life-changing information to healthcare providers, key stakeholders and policymakers. Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes. Are you ready to realize your potential?


The Position

The Director Market Access Trade Strategy is part of a team responsible for developing channel strategies that will ensure profitable access position for existing and future NNI products. Formulates, leads and aligns Novo Nordisk market access strategy for Trade channels. Responsible for overseeing pricing and contracting strategy, value communication, marketing, tactical execution, operations, policies and initiatives to maximize business results for all entities in Trade channels. Trade encompasses retail chains, independent pharmacies, wholesalers, mass merchandisers, grocery, mail order, specialty distributors and specialty pharmacies. Provides centralized expertise for Trade channels to cross-functional teams.


Relationships

Reports to Senior Director, Market Access Channel Strategy. Interacts frequently in collaboration with internal management and senior level representatives, including MAPA VPs and Directors. Also, interacts routinely with colleagues across Market Access and Public Affairs, including franchise teams, and internal stakeholders from PCOR, Finance, Brands, HEOR, Government Pricing, U.S. and Global Marketing Management, Account Executives, Supply Chain, and Legal. External relationships include interactions with key retail chains, independent pharmacies, wholesalers, mass merchandisers, grocery, mail order, specialty distributors and specialty pharmacies, as well as vendors and consultants.


Essential Functions

  • Leads on development of overarching strategy for Trade channel, ensuring cross-functional alignment for strategic direction to achieve short-term and long-term business objectives
  • Provides leadership to assure effective teamwork and transparency between Trade and other business functions, including Account Executives, Field Sales and Brand
  • Develops, executes and monitors Trade-driven programs within the channel to improve product reimbursement, awareness, pull through, and compliance
  • Acts as liaison and coordinates sales and marketing-related home office communications with Trade. Serves as a conduit for the Trade Account Executives into the home office
  • Leads communication and training of all relevant internal departments on Trade strategies and programs
  • Understands and fully abides by all legal and compliance measures related to Trade informational and promotional materials to all customer segments
  • Works with Supply Chain on key business initiatives, i.e., stocking and distribution plan for all Novo Nordisk product launches, product discontinuations, backorder situations, etc.
  • Contributes to annual brand planning and budgeting process to represent assigned channel needs across the organization
  • Adheres to administrative policies and procedures and encourages others to do the same
  • Leverages understanding of the competitive landscape to anticipate and pre-empt future competitor moves by supporting development of innovative strategies and tactics
  • Demonstrate understanding of the customer buying process and product value proposition


Physical Requirements

10-20% overnight travel required.


Qualifications

  • A Bachelor's degree in Business or equivalent experience. MBA, PharmD, or another advanced degree preferred. Relevant experience may be substituted for degree, when appropriate
  • A minimum of twelve (12) years of experience in any of the following areas: payer/PBM, market access strategy, channel strategy, managing channel relationships, trade strategy, account management, value communication, or other relevant fields. An Advanced Degree may be substituted for 2 years of experience
  • Deep understanding of the US payer and trade environment; trade market dynamics, trade marketing principles and how trade organizations make decisions across private & public channels
  • Demonstrated success in the design and execution of creative trade and market access strategies
  • Strong knowledge of US Pharmaceutical distribution, third party logistics, channel compliance, and buy side economics, distribution regulations
  • Excellent relationship management skills to build and maintain positive relationships with senior leadership representatives as well as with other functions across NNI
  • Requires leadership skills with the ability to develop and communicate a vision and engage people in that vision
  • Have strong interpersonal, communication, analytical, and project management skills
  • Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
  • Ability to lead large cross-functional project team without direct authority


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

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