Manager - Ad Ops Client Services

Description

Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

This Manager - Ad Ops Client Services will be responsible for planning, executing, and ensuring overall success of digital media campaigns for best-in-class ad products. This will be a player-coach role while also managing a book of business. The Manager - Ad Ops Client Services will have a proven track record in digital media, AdTech and business impact.

Key Responsibilities:

• Collaborate with cross-functional partners to develop direct and programmatic omni-channel media campaigns
• Manage all aspects of direct and programmatic campaign planning and execution, including setting up media placements within OMS, working with client and AdOps from launch prep through execution, campaign management and reporting.
• Serve in a player-coach role as an account manager/planner, managing own book of business while also mentoring and managing one individual contributor, potentially more as the team grows.
• Serve as the primary liaison between Sales, Ad Ops, clients, and internal teams to manage all campaign-related requests and inquiries
• Develop strong proficiency in both United's media portfolio and emerging digital marketing trends, tools, and technologies to further enhance campaign offerings and strengthen client success

NOTE: This position provides a hybrid work arrangement including 50% of the time spent working onsite at our downtown Chicago office location.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What's needed to succeed (Minimum Qualifications):

• Bachelor's degree in Business, Marketing, Advertising, Digital Media (or related) OR equivalent experience
• 5 years of experience in Client Services/ Ad Ops / Digital Marketing for Ad Network, Publisher, or Media Network [in which 3rd party inventory was utilized]
• Experience in media planning, knowledge, and execution (incl. AdTech, MarTech, Programmatic media, digital and omni-channel marketing, and personalization)
• Strong aptitude for cross-functional collaboration with key partners and customer service mindset
• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
• Deep understanding of the needs and motivations of a variety of stakeholders that interact with advertising inventory
• Proficiency with analytical tools and statistical models, with ability to translate into business and go-to-market strategies
• Ownership mindset with propensity for finding unique solutions to business challenges
• Must be authorized to work in the United States for any employer without visa sponsorship

What will help you propel from the pack (Preferred Qualifications):

• 5 years of experience in both direct and programmatic sales support
• Experience in both sell and buy side (GAM, SSPs, DV360, CM360, DSPs)
• Familiar with full-funnel KPIs and best practices/media strategy
• Experience in target audience strategy

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT