Technical SEO Manager

When it comes to high-performance technical gear, the most discerning customers choose Ecentria’s ecommerce stores (OpticsPlanet.com) for our unmatched value proposition of competitive prices, free shipping on most orders, the widest selection (over one million products) and excellent customer service. We are proud of all that – and what makes it possible is the talented and enthusiastic professionals across the globe working together to make it possible! OpticsPlanet.com is a leading internet retailer devoted to the passions and professions of our customers. From hunting or sports shooting to service in the military or law enforcement, we are a destination for millions of people each month. For over 20 years, we have built an innovative platform that powers ecommerce heavyweights. Job Description Passionate about SEO, content, analytics, attribution and website architecture, structured data, and site management? Join our team to help evolve and strengthen our SEO strategy working with other experienced marketing and technical professionals. We are a growing and evolving company managing multiple ecommerce websites across various industries as well as proprietary brands. There is never a dull moment when you are developing strategies and implementing them across some of the largest ecommerce destinations in America, including OpticsPlanet.com, CampSaver.com, Dvor.com and more! We carry over 4,500 brands across 2000 different product categories Duties & Responsibilities Owning the entire organic growth channel, driving traffic that ultimately converts into revenue Develop and implement SEO strategies and tactics that align with the business’ objectives within the SEO team, as well as with other marketing and technical teams. Manage on-site and off-site SEO initiatives, as well as SEO team processes (i.e., reporting, metadata, keyword strategies, internal & external linking, vial/social projects, etc.) Function as a project manager, working with multiple teams to implement strategies designed to improve performance and deliver upon key objectives Audit and maintain/improve SEO performance for our web properties and brands while building on to SEO analytics & monitoring tools Function as an internal subject matter expert in guiding technical teams (technical product owners, architects) on the best approach for SEO for new website features, functionality, and improvements (i.e., site architecture, canonicalization, web crawlability and indexability, page speed, markup, etc.) Partner with other marketing teams to improve organic search’s contribution to the entire conversion funnel, at all touchpoints in the purchase lifecycle and not only focusing on last-click/any-click attribution Develop insights and strategies as s/he stays up to date on newest search, marketing, and ecommerce trends Maintain knowledge and understanding of SEO requirements of other marketing and technical employees Increase performance in rapidly growing segments of the market Qualifications, Skills & Requirements Qualifications include: Bachelor’s degree required 3-5 years of SEO specific work experience, including technical and content, either in an agency or in a large and complex ecommerce business environment Technically strong and proficient with Content management systems, knowledge of SEO, XML, JavaScript, and CSS as they relate to SEO Collaborating with developers and product development teams to implement SEO strategies Applying project management skills and keen attention to detail Experience building home-grown SEO tools for ecommerce platforms a huge plus Building up domains authority and strength while competing with top-of-first page organic players. Experience with leading SEO, web analytics, reporting, content tools and technologies SEO specific certifications as well as in Google Analytics are a huge plus Effective communication skills and ability to work in partnerships with others and director reports to effectively achieve set goals Strong analytical skills Working conditions – on-site/off-site/remote work options #ZR Benefits Medical Insurance from Blue Cross Blue Shield, including HSA, HMO, and PPO options. Prescription, dental and vision insurance. Employer-paid life, AD&D and disability insurance. Employer-paid employee assistance program. Generous FTO (flexible time off). 401k retirement benefits plan with a company match. Voluntary legal support services, pet insurance & identity theft protection. Salary commensurate with work experience and education. Ecentria is the winner of many prestigious HR-driven awards, including: Best & Brightest Place to Work in Chicago, 2021  Best & Brightest Place to Work in Chicago, 2020  Best & Brightest Place to Work in Chicago, 2019  Top Workplace in Chicago (Chicago Tribune Award), 2021 Top Workplace in Chicago (Chicago Tribune Award), 2019  Top Workplace in Chicago, (Chicago Tribune Award), 2018 Best & Brightest Place to Work in the Nation, 2019  Best & Brightest Place to Work in the Nation, 2018  Ecentria and its affiliates are an Equal Opportunity Employer. The Company does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Ecentria and its affiliates are Drug Free Workplaces. If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Ecentrians are on a mission. We are purveyors of gear for those who play, work, and serve with passion. Not finding the right fit? Let us know you're interested in a future opportunity by creating an account. Click on 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest!