Marketing Manager, Social Media/Community Engagement

Position Summary & Objectives

As the Marketing Manager for Social Media/Community Engagement, your responsibilities include formulating and implementing our organizations social media strategy, crafting compelling content, guiding user generated content and overseeing our social media channels. Additionally, you will ensure our community engagement is maximized through our participation, communication and follow-through. The social media marketing manager is responsible for overseeing the day-to-day operations related to the social media marketing space’s workflow and production to ensure industry best practices as well as efficient and timely outcomes. The role will establish key elements of performance when needed with the collaboration of the staff and Director of Marketing and Patient Experience. Together they will execute improvements to processes, when necessary, to enhance the performance of the team with the help of the Director of Marketing.

Essential Functions

Social Media

• Develop and manage a social media strategy that is in alignment with our business objectives and marketing goals. This includes content creation, posting schedules, and engagement tactics.
• Content creation for all key platforms including but not limited to: Facebook, LinkedIn, Instagram, Pinterest and Tik Tok.
• Establish and cultivate the online community by actively engaging with comments and messages, fostering meaningful interactions.
• Collaborate with your organization-wide colleagues to align social media strategies with current priorities. Create compelling content, including skillfully crafted images, videos, and infographics, that is both creative and engaging.
• Use data and audience insights to monitor social media trends, track user engagement, and analyze performance metrics to make data-informed decisions.
• Stay up to date with industry best practices, platform algorithm changes, and emerging social media trends.
• Establish and deliver on key KPIs to show the impact of social media on organization goals.
• Provide training and education for clinical team members to enable their participation in content creation.

Community Relations

• Build and maintain strong relationships with our new and ongoing customers, understanding their needs, preferences, and challenges.
• Define clear and measurable goals for the community, such as increasing engagement, retention, loyalty, feedback, advocacy, or revenue.
• Design and implement outreach programs, including events, content, campaigns, and education.
• Plan, execute, and evaluate community programs, as well as manage the budget, resources, and logistics involved.
• Track and analyze the impact of community engagement efforts on the business by collecting and reporting on relevant data and metrics.
• Apply the highest standards of ethical conduct.
• Actively support the mission and values of OrthoAlaska.
• Other duties as assigned.

Competency

Knowledge

• Knowledge in social media management tools and analytics platforms.
• Knowledge of developing social media content with industry standard tools including graphics and video.
• Knowledge of how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising.
• Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion.
• Knowledge of Microsoft Office, especially Word, Excel, Outlook, and PowerPoint.

Skills

• Skill in training a variety of users on marketing processes and programs.
• Skill in effective interpersonal skills and communication methods.
• Skill in planning, executing, and evaluating community programs, as well as managing the budget, resources, and logistics involved.

Abilities

• Ability to create valuable and engaging content across various platforms, including blogs, social media, and videos.
• Ability to build and maintain strong relationships with our new and ongoing customers, understanding their needs, preferences, and challenges.
• Ability to think creatively and the ability to generate and curate engaging content.
• Ability to effectively set expectations with stakeholders and to communicate when needed.
• Ability to work calmly and respond professionally while working under pressure.
• Ability to effectively interact with staff members at all knowledge and skill levels.
• Ability to be well organized, work independently and prioritize effectively.

Physical Demands

Manual dexterity is required for heavy amounts of computer input. While performing the duties of this job, the employee is regularly required to sit. Will need to see, talk, and hear to accommodate all candidates through the process. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl. Be able to lift and/or move up to 25 lbs.

Equipment Operated

Standard office equipment including computers, fax machines, copiers, printers, telephones, etc.

Work Environment

The position is in well-lighted, well ventilated office environment. Occasional evening and weekend work.

Education / Experience / Licenses / Certifications

Required

• Successful employees will have excellent communication and problem-solving skills
• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Proficiency in social media management tools and analytics platforms.
• Five to seven years of experience in marketing.
• Bachelor’s degree from an accredited college or university in marketing, communications or related field.

Preferred (in addition to Required)

• Masters degree (or equivalent) in Business Administration, Marketing, Communications or similar
• Desire to grow professionally through ongoing education

FLSA Classification

Exempt

Position Type & Expected Work Hours

This is a full-time on-site position. Work hours are typically sometime between Monday through Friday, 8:00 a.m. to 5:00 p.m., or other approved hours agreed upon with immediate leader. Occasional extended work hours may be required as business needs demand. Some employees in this position may be scheduled to work weekend shifts.

Reports to

Director of Marketing and Patient Experience

Supervisory Responsibilities

This position does not directly supervise staff.

Travel Requirements

Travel not expected.

Remote Work

Eligible for remote work – possibility of hybrid schedule

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee who holds this position. Job duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement

OrthoAlaska is proud to provide equal employment opportunities to all applicants and employees without regard to race, color, ancestry, national origin, sex, sexual orientation, gender identity, marital status, religion, age, pregnancy, protected veteran status, disability, or other protected categories.