Staff Marketing Data Analyst

 About the Company:

Ouro is dedicated to delivering financial empowerment to millions of Americans, leveraging a proprietary payments technology platform that fuels its fintech product innovations. From prepaid, credit and debit account solutions, to digital account and money movement services, Ouro has a broad suite of products and technologies that deliver exceptional experiences for its customers and business partners across co-branded, white label and banking-as-a service verticals. Since its founding in 1999, Ouro products have helped millions of consumers nationwide, and processed tens of billions of dollars.

Present day: Legendary Austin fintech Ouro has opened a new chapter in its role as market maker with the return of its visionary founders Roy and Bertrand Sosa. The combined company meshes Ouro’s customer and partner portfolios, payments platform and innovations with the international footprint and money movement capabilities of Rêv Worldwide, the company the Sosas founded after Ouro. The reunion creates a revitalized financial services innovator on a mission to reimagine financial services for consumers around the world and to redefine the industry once again.

Ouro fosters a high-performance culture and we are building a unified platform and product suite capable of bringing financial mobility and freedom to consumers around the world despite differences in language, currency, culture, and geography.

About the Role:

As a Staff Marketing Data Analyst, you will collaborate closely with Ouro's Marketing team to enhance our analytics capabilities. Your primary goal will be to develop sophisticated forecasting and attribution models, contribute to our business intelligence efforts, and maximize marketing ROI by acquiring long-term, profitable customers. Working alongside our Head of Analytics and marketing leaders, you will play a critical role in driving significant business outcomes.

Responsibilities:

• Develop and implement quantitative models to provide actionable insights and influence key business decisions, supporting user growth and demand generation across our Direct-to-Consumer (D2C) and retail channels.

• Conduct deep analyses to determine the incremental value of marketing channels, optimize marketing spend across products and channels, and identify prospects with high long-term value.

• Collaborate with marketing leaders and cross-functional teams, including Product, Engineering, Data Science, and Operations, to define and execute the team's strategic roadmap.

• Lead measurement, testing, and analysis of marketing initiatives, prioritizing based on impact and urgency.

• Architect and manage essential data sets with the Analytics and Engineering teams to support marketing analytics and reporting.

• Champion the use of models and experimentation, including A/B testing and multi-touch attribution, to measure marketing effectiveness and optimize ROI.

Requirements:

• 4 years of experience in analytics or decision science, with a strong focus on business intelligence.

•  Experience in the payments industry is preferred.

•  Proficiency in BI tools (e.g., Tableau, QlikView, Power BI), SQL, and at least one programming language (Python/R).

• Bachelor's or Master's degree in Computer Science, Engineering, Economics, Statistics, Data Science, or a related field.

• Strong analytical skills and the ability to translate complex data into actionable insights.