What are the responsibilities and job description for the Senior Marketing Manager position at Outlets at Castle Rock?
ABOUT OUTLETS AT CASTLE ROCK
We are the largest open-air outlet center in the state of Colorado. Located in Castle Rock, we are conveniently placed between the Denver metro area and the Colorado Springs region. Voted Colorado's Best Outlet Shopping several times since 2015, we are committed to providing an enjoyable shopping and dining experience to all who come by!
We are in the "happiness business" and believe in a positive "What can I do? How can I help?" attitude. We value our employees for their hard work and dedication. That is why we work hard to create a fun working environment and a family-oriented culture for our amazing team!
Outlets at Castle Rock in CO is looking to hire a Full-Time Senior Marketing Manager The Senior Marketing Manager serves as an integral part of the management team by supporting the marketing efforts of the Center through participation in the development and implementation of the annual marketing plan.
ESSENTIAL CENTER DUTIES AND RESPONSIBILITES
- Coordinate and execute an annual marketing plan according to the budget which strategically utilizes all platform programs, supports the corporate objectives, and positively impacts the center's core financial objectives.
- Implement retailer strategies that drive sales.
- Foster relationships with key retail partners.
- Act as a designated lead on assigned events and provide support for all Center events some of which may occur outside of normal working hours.
- Forecast and maximize marketing dollars by analyzing sales performance of the center.
- Coordinate signage and advertising programs to ensure quality and effective use.
- Manage where applicable all marketing work surrounding center renovations, redevelopment, and expansions to ensure effective messaging to the shopper base.
- Assist in driving the growth and engagement of our social media channels as well as data collection, SMS, and Email (subscribers) for the specific centers.
- Coordinate the ongoing development of email database strategy and draft and schedule email blasts accordingly.
- Maintain all sections of the web site and review regularly for accuracy.
- Track success of digital marketing efforts and communicate with the team timely.
- Coordinate schedule for LED pylon sign and ensure ads are updated accordingly, if applicable.
- Regularly communicate with tenants to collect offer information, event participation, WOW deals, etc.
- In collaboration with General Manager and Vice President of Operations and Marketing, seek partnership opportunities with potential sponsors or event participants through research and regular outreach.
- Coordinate window displays in vacant suites and update as needed.
- Assist management team with tenant and customer relations and communicate all areas of concern to the General Manager and Vice President of Operations and Marketing.
- Contribute to the overall well-being of the Center by taking initiative to support all departments which may include tasks not related to this job description.
- Perform special projects and other duties as assigned.
EDUCATION AND EXPERIENCE
- Bachelor's degree (BA/BS) from a four-year college or university.
- A minimum of 3-5 years related Marketing experience and/or training preferred.
The Outlets at Castle Rock is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.
Salary : $75,000 - $90,000
