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Lead Generation Professional

Oxford Solutions, Inc
Wexford, PA Full Time
POSTED ON 5/16/2024
DIRECT HIRE. HYBRID SCHEDULE (2 DAYS ONSITE/3 DAYS AT HOME/WEEK).

As Lead Generation Manager you are responsible for generating leads with goals and performance incentives to ensure the sales team has a steady flow of potential customers and to drive revenue companywide.

Responsibilities
  • Analyze and target potential buyer personas
  • Conduct multi-channel marketing campaigns
  • Create campaigns that include:
    • Calls to Action
    • Landing Pages
    • Email
    • Webinars
    • Social Media
  • Provide metrics on lead generation including automated reporting and dashboards to show lead generation efforts and conversion metrics from visitor to sales.
  • Manage Google Ad-Words campaigns through 3rd Party Vendor
  • Work with 3rd party firm to adjust google ad-words to ensure most effective ROI.
  • Implement and manage lead nurturing campaigns
  • Create automated workflows using marketing automation software that nurtures leads over time to promote future sales for leads.
Qualifications and Skills
  • Bachelor’s degree in Marketing or Business Administration preferred
  • 3 years of experience with proven track record of multi-channel lead generation
  • Experience with marketing automation platforms
  • Experience with B2B social media strategy
  • Experience with CRM platforms
  • Experience with LinkedIn, Google Adwords and Facebook advertising
  • Experience with direct email marketing
  • Experience with Ai content and messaging generation
Sales Lead Generation Manager - 24-00262
IND123

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