What are the responsibilities and job description for the Public Relations Manager position at PACCAR?
Company Information
PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!
Peterbilt Motors Company
On highways, construction sites, city streets, logging roads - everywhere our customers earn their living - Peterbilt's red oval is a familiar symbol of performance, reliability and pride. Peterbilt has reigned as America's premium quality truck manufacturer since the company's founding in 1939. Our dedication to deliver products and services focused on improving customers' performance, image, profitability and peace of mind truly makes Peterbilt the Class of the Industry.
JOB OVERVIEW: Develop and implement a PR strategy to achieve industry-leading share of voice and thought leadership for the Peterbilt brand.
JOB FUNCTIONS / RESPONSIBILITIES:
Act as a champion for Peterbilt initiatives in the trade press.- Develop strong messaging focused on company products, services and initiatives.
- Liaise with internal subject matter experts and company executives to identify potential topics of interest to industry audiences.
- Interface with trade associations and community organizations to promote Peterbilt’s values and ensure positive brand exposure.
- Provide support to Peterbilt Executives in the development of presentations and speeches for industry events, trade shows and internal meetings.
- Act as spokesperson for Peterbilt and respond to media requests.
- Set and achieve share of voice goals for the Peterbilt brand.
- Manage in-house magazine editorial content and production.
- Support the Marketing Communications team by developing copy and content ideas for Peterbilt.com, social media platforms and marketing collateral.
Bachelor’s Degree in journalism, communications or related field OR combination of technical or other degree and industry experience.- 5 years of experience in the trucking industry.
- Master’s Degree preferred.
- Knowledge of or experience in top trade press publication.
- Excellent writing and communication skills.
- Sound judgement, professionalism and ability to represent Peterbilt in a variety of internal and external settings.
- Comfortable with fast-paced environment and changing priorities.
- Ability to multi-task and meet tight deadlines.
- Up to 20% travel required.
PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.
