Public Relations Manager

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium-, and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR also designs and manufactures advanced diesel engines, provides financial services and information technology, and distributes truck parts related to its principal business.

Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

Division Information

Kenworth Truck Company is the manufacturer of The World’s Best® heavy and medium duty trucks. Kenworth is an industry leader in providing fuel-saving technology solutions that help increase fuel efficiency and reduce emissions. The company’s dedication to the green fleet includes aerodynamic trucks, compressed and liquefied natural gas trucks, and medium duty diesel-electric hybrids.

Join The World’s Best Marketing team. The Public Relations manager is responsible for Kenworth Truck Company’s brand image in digital and print media, often serving as the face of the brand to press and other external agencies. The PR manager provides media relations support, including writing press releases, developing social media content, working with client and media contacts, and building relationships with trucking trade and local press. PR is a vital part of sharing and promoting Kenworth’s products, technology, and people. We are seeking a highly motivated professional with hybrid skills combining strong written and verbal communication with digital systems proficiency.

Responsibilities:

• Plan and implement public relations strategies and campaigns
• Collaborate with Product Marketing Managers to develop public relations strategies for current products, new product launches, and promotions
• Serve as a member of the content development team responsible for relevant and compelling social media, and website/app updates with links to products or promotions
• Manage, oversee and coordinate activities with company’s outside public relations firm
• Coordinate with outside firm on publishing for Kenworth digital and print magazine
• Develop and produce well-researched, high-quality, informative, and interesting press releases, press kits, and related materials to support Kenworth and business partners
• Proofread and edit marketing collateral materials, when needed
• Build and maintain good relationships with the media and industry editors
• Serve as a public face of the company to industry publications
• Organize promotional events, press conferences, editor test drive events, facility tours, visits, and exhibitions
• Analyze media coverage and developing responses when needed
• Stay current on market trends and competitive activity
• Manage PR budgets, deadlines, objectives, and schedules
• Develop monthly, quarterly, and annual media activity reports
• Support, develop and commission market research as needed
• Respond to requests for information from the media
• Draft scripts and speeches and schedule executive interviews with media when necessary
• Evaluate advertising campaigns to ensure alignment with organization’s public relation efforts

Qualifications and Skills:

• Bachelor’s degree in marketing, journalism, business, or related field required, Masters degree a plus
• Excellent written and verbal communication skills; strong copywriting and content creation skills
• Candidate must be capable of presenting sales and marketing initiatives to the leadership team
• Excellent computer and digital systems skills; proficient in Microsoft Office Suite
• Positive, motivated, and efficient time management
• Able to multitask and monitor multiple projects
• Able to work well under pressure
• Professional and confident public speaker
• Confident presentation skills and attention to detail
• Takes initiative to develop new strategies and outside-the-box ideas for digital and social media content
• Excellent client relations skills
• Able to work independently or in a team
• Travel up to 25%

Why work for PACCAR/Kenworth?

• 
  Global Fortune 500 Company with a wide array of growth and development opportunities

• 
  Work alongside experienced goal-oriented colleagues recognized as experts in their fields

• 
  Support and/or design the commercial vehicles of the future with a focus on emerging technologies such as electric and autonomous trucks

As a U.S. PACCAR employee, you have a full range of benefit options including:

• 
  401k with up to a 5% company match

• 
  Fully funded pension plan that provides monthly benefits after retirement

• 
  Comprehensive paid time off – minimum of 10 paid vacation days (additional days are provided with additional seniority/years of service), 12 paid holidays, and sick time

• 
  Tuition reimbursement for continued education

• 
  Medical, dental, and vision plans for you and your family

• 
  Flexible spending accounts (FSA) and health savings account (HSA)

• 
  Paid short-and long-term disability programs

• 
  Life and accidental death and dismemberment insurance

• 
  EAP services include wellness plans, estate planning, financial counseling and more

Additional Job Board Information

At PACCAR, we value talent and promote growth and development. We carefully consider numerous compensation factors including your education, training, or experience. The salary range for the Public Relations Manager is $89,900-$140,600 annually. This position is also eligible for a holiday gift. Additionally, this role is eligible for the full range of benefit options listed above.

PACCAR promotes equal employment opportunities by implementing policies and practices that ensure employees and applicants are not discriminated against because of their race, color, religious creed, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, mental or physical disability, medical condition, genetic information, military or veteran status or other legally protected status. This applies to recruitment, selection, placement, promotion, termination, rates of pay, and other conditions of employment.