Web Coordinator

Palisades Tahoe
Truckee, CA Full Time
POSTED ON 6/4/2023 CLOSED ON 6/16/2023

What are the responsibilities and job description for the Web Coordinator position at Palisades Tahoe?

Year Round

About Palisades Tahoe

Palisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across eight peaks. The more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The European-inspired Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants, and boutiques, many of which are locally owned and operated. Palisades Tahoe is on the Ikon Pass, which offers access to 47 international ski destinations. In 2021 the resort changed its name, trading in a harmful slur for a name that better reflects its values and legacy. Visit the Palisades Tahoe website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook, and Vimeo.

A Great Job and Benefits to Match:

  • Free skiing riding privileges to 14 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
  • 401(k) plan with generous company match
  • Free lift tickets, plus 50% off lift tickets
  • 25%-50% discount at Food & Beverage locations at Palisades Tahoe
  • 30% discount at Palisades Tahoe operated retail stores, including The North Face, Oakley and more
  • Employee Assistance Program (EAP)


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Applicants must be 18 years of age.

Job Summary: The Web Coordinator will be a key member of our marketing team, playing an integral role in creating and maintaining digital communications for the website channel and its subsidiaries. Day-to-day, the coordinator will be responsible for updating website content, including all automated chatbot content, and will participate in blog content creation as well. The coordinator will be responsible for managing the online presence for the retail e-commerce channel and overseeing and tracking any online reviews. Additionally, the coordinator will assist with building, testing, and deploying email campaigns and may help with snow reporting as needed. This role will interact with many departments across the resort and is best suited to a creative individual who has an editing eye, strong writing skills, and a love for the outdoors/snow sports industry.

Essential Job Responsibilities/Duties/Tasks include the following; other duties maybe assigned.

In conjunction and coordination with the Web & Content Manager, you will:

Web
  • Responsible for general web content updates on palisadestahoe.com, including responding to web tickets & preemptively preparing for campaigns, promotions, and events.
  • Manage Chatbot on website, which involves oversight and implementation of questions/answers, identifying pain points or areas for growth and reporting on content performance
  • Manage the retail e-commerce channel, retail.palisadestahoe.com, to create a compelling and seamless checkout experience.
  • Manage response to all online reviews and social comments in a timely manner, collecting month-over-month and season-over-season data, reporting on data and working with department liaisons to identify areas for improvement
  • Assist with blog updates as needed, such as the daily editing/posting of recurring blogs like weather & conditions content on blog.palisadestahoe.com.
  • Assist with SEO related tasks as needed
  • Occasionally snow reporting in the mornings, which includes updating all channels with daily snow numbers.

Email
  • Gather content and key details to create, test, and deploy marketing emails that effectively engage our audience
  • Responsible for proofing, testing and QA of email campaigns to ensure accurate and error-free execution of links, content and assets across desktop and mobile platforms
  • Participate in email production for automated email campaigns and update content/re-automate campaigns to ensure content is seasonally accurate
  • Assist in audience building/segmentation and targeting strategies for email communications utilizing our customer database.


General
  • Participate in creative brainstorming, branding, & strategy sessions
  • Assist with reporting on digital OKRs i.e. email, web, mobile app, social metrics


Competencies and Job Requirements:
  • Familiarity with content creation & development
  • Demonstrate your experience and/or passion for digital marketing
  • Strong copywriting and proofreading skills
  • Excellent communicator; both written and spoken
  • Ability to communicate and collaborate respectfully with people at all levels within the organization
  • Able to manage multiple projects simultaneously
  • Responsible and capable of meeting tight deadlines
  • Self-motivated and proactive


Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, and hear. Must be capable of walking or standing 50% or more of a normal 8-hour work shift. Must be capable of occasionally carrying, lifting, pushing, or pulling up to 35lbs. Must be capable of occasionally squatting, bending, kneeling, reaching, and balancing, able to climb ladders and shovel snow. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus.

Indoor/Outdoor: While performing the duties of this job, the employee will frequently be exposed to outside weather conditions. This includes exposure to extreme cold, wetness and/or humidity, and occasionally blizzards and/or extreme storm conditions.

Hazardous Materials/Noise: The noise level in the workplace is usually moderate.

Equipment Used in Job: Skis and/or snowboard, basic office equipment.

Education and Experience:

Required:

Bachelor's Degree - preference for a background in marketing, communications 1 year of related experience and/or training; or equivalent combination of education and experience

Preferred:

Proficiency with applicable technology, including Microsoft Office suite, Adobe Creative Suite, and web-based applications. Photoshop experience is preferred. Ability to quickly and efficiently learn new Content Management Systems and consumer email platforms. Sitecore CMS and/or Wordpress experience is a huge plus. Knowledge of and/or past experience with graphic design, Content Management Systems, Search Engine Optimization, HTML & CSS, and Google Analytics or Adobe Analytics are a plus. Familiarity with and passion for the ski resort environment, especially the Palisades Tahoe experience.

The base hourly pay range below represents the low and high end of the Palisades Tahoe Resort, LLC's hourly pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Palisades Tahoe Resort, LLC's total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Base hourly pay range: $18.68 - $29.38 per hour

 

Salary : $19 - $29

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