Growth Copywriter

Parade is looking for a Growth Copywriter to support the Growth team in the development of omnichannel editorial content and product copy. This role will build on brand narratives through stories that are highly relevant and designed to create real desire. You’ll also collaborate on advertising campaigns across all channels, engaging consumers in an authentic style in both traditional & emerging media (FB, Youtube, TikTok etc.) 

What You’ll Do: 

• Increase customer engagement & conversion by creating immersive, connected personalized experiences that are fueled by customer insight & prospect triggers.
• Develops digital advertising that meets brand identity guidelines, reflects fashion trends, and is grounded in an ongoing awareness of competition
• Liaise effectively between Design, Product, and Marketing, balancing the brand's creative voice and aesthetic with business needs.
• Effectively interprets & adapts information for each initiative and writes clear, concise and compelling copy to embody the voice of the brand  
• Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
• Uses consumer insights & knowledge to contribute high-impact testing hypotheses
• Reviews data & insights from past test learnings to inform future executions
• Helps ideate new personalization tests for future sprints
• Proofreads & self-edits to deliver work that is accurate and achieves the highest standards of creative excellence and technical quality  

What You’ll Bring: 

• 2-4 years of SEO copywriting experience
• Experience in retail and/or fashion editorial required
• Ability to integrate content strategy and time-specific brand campaigns to drive campaign goals
• Experience creating integrated advertising campaigns for global brands
• Understanding of global communication variations
• Excellent writer and seasoned copy editor
• Self-motivated and team-oriented
• Ability to troubleshoot and be solution-oriented
• Proven track record of working and influencing cross-functional teams
• Ability to manage through ambiguity to actionable recommendations/solutions
• Strong verbal, written, and presentation skills