What are the responsibilities and job description for the Content Writer position at parkar?
About Parkar Digital:
At Parkar, we stand at the intersection of innovation and technology, revolutionizing software development with our cutting-edge Low Code Application Platform, Vector.ai.
For almost a decade, our expertise has expanded to four countries, offering a full range of software development services, including product management, full-stack engineering, DevOps, test automation, and data analytics.
Vector.ai, our pioneering Low Code Application Platform, redefines software development by integrating over 500 modular code components. It covers UI/UX, front-end and back-end engineering, and analytics for a streamlined, efficient path to digital transformation through standardized software development and AIOps.
Our commitment to innovation has earned the trust of over 100 clients, from large enterprises to small and medium-sized businesses. We proudly serve key sectors like Fintech, Healthcare-Life Sciences, Retail-eCommerce, and Manufacturing, delivering tailored solutions for success and growth.
At Parkar, we don't just develop software; we build partnerships and pave the way for a future where technology empowers businesses to achieve their full potential.
Vector landing page - https://parkar.digital/vector/
Job Summary:
We are looking for a skilled and creative Content Writer with 1-2 years of experience in creating engaging and relevant IT content across multiple platforms. The ideal candidate should have a passion for storytelling, excellent writing and editing skills, and the ability to adapt content to various audiences and platforms.
Key Responsibilities:
- Develop, write, and deliver engaging technical content for websites, blogs, social media, emails, product descriptions, and more.
- Research and analyze top SEO content topics.
- Collaborate with marketing and design teams to create content that aligns with brand voice and business goals.
- Optimize content using SEO best practices, including keyword research and on-page optimization.
- Edit and proofread content to ensure clarity, consistency, and alignment with brand guidelines.
- Manage and maintain content calendars to ensure timely delivery of content.
- Stay up to date with industry trends and best practices in content writing, SEO, and digital marketing.
- Collaborate with subject matter experts to ensure accuracy and quality in specialized content.
- Analyse the performance of content and provide recommendations for improvement.
Requirements:
- Bachelor's degree in English, Journalism, Marketing, or related field.
- 1-2 years of professional writing experience in content creation, blogging, copywriting, or technical writing.
- Strong understanding of SEO and keyword optimization.
- Excellent written and verbal communication skills.
- Ability to work independently and meet deadlines.
- Experience with content management systems (CMS) like WordPress.
- Ability to write in different styles and tones depending on the platform and audience.
- Strong attention to detail and organizational skills.