The Creative Director is the creative leader within the Content Studio team. An experienced visual storyteller, passionate about retail, with proven expertise as a photographer/videographer. The CD conceives, directs, and executes multi-media content from concept to final output, supporting Party City’s strategic brand and business objectives.
A natural leader, the CD will lead and mentor a team of talented photographers, videographers and designers to consistently deliver best in class content that profoundly resonates with our customers.
Key Responsibilities
Collaborate with the marketing and branding teams and develop concepts against creative briefs demonstrating how the concept aligns with strategic objectives, customer targets and brand guidelines
Manage multiple shoots, direct talent crew, and shoot multi-media content as required
Partner with external agencies as required in the development and execution of content needs
Lead cross functional team brainstorming sessions to generate innovative ideas driving visual engagement and dynamic storytelling
Performance manage and elevate the bench strength of a diverse internal studio team of photographers, videographers, and graphic designers; foster their professional growth and development
Partner with Studio Operations to optimize production efficiencies aimed at accelerating production volume while ensure best in class quality
Maintain a keen understanding of our target market needs and market trends to inform creative strategies and decision-making
Salary.com Estimation for Creative Director in Woodcliff Lake, NJ
$154,909 to $224,490
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