Pathfinders, a full-service integrated marketing agency, is seeking Social Media Graphic Designers to join our creative team. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. Social Media Graphic Designers at Pathfinders are social-natives, born with a phone in hand and a passion for all things social media related. They are imaginative, creative, and on top of trends. You will be responsible for developing engaging, relevant content across a variety of social media platforms. From beauty and health to manufacturing and consumer packaged goods, you’d be helping our clients move their businesses forward.
At Pathfinders, we help you develop your hard and soft skills and give you the opportunity to take on marketing challenges as part of a team. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing a supportive environment where you can grow, whether you’re a seasoned advertising professional or just starting your career.
And because we believe in working hard and resting hard, we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you.
Get to know us at pathfind.com
Candidates will be expected to provide or be prepared to provide a portfolio of creative work or links to any social media platforms create or manage a presence on.
What you'd be doing in greater detail:
- Participate in identifying challenges within the team, developing solutions, and implementing them.
- Stay up to date on the latest pop-culture, social media and digital marketing trends and be able to apply them to our client’s brands. Engage in company-approved professional development activities at least once a year. Overnight/weekend travel will be required for certain events.
- Collaborates with Copywriters on brand voice and tone to develop seamless art/copy creative output designed for social media applications.
- Continuously improve design, content ideas and executions by working with the data team and Social Media Manager on analyzing social data/metrics, social listening and insights.
- Content ideation to support brand communication priorities.
- Collaborate with the social team to develop high-quality content across all relevant social channels. Overnight/weekend travel to the PF headquarters, clients, or other locations will be required for certain projects/events.
- Edit, resize, and add text to photographs/video for social media and blog posts using the Adobe Creative Suite, mobile creative apps, and in-platform tools.
- Understand and replicate all our clients’ brand guidelines across a variety of tactical executions.
- Constantly analyze clients’ and competitors’ social media efforts and integrate
- improvement opportunities.
- Leverage user-generated content as well as influencer-guided content as part of ongoing strategies and executions.
- Assist with the day-to-day execution of social media campaigns and editorial calendars on social publishing and editing tools.
- Present work internally and externally. Overnight/weekend travel will be required for certain events.
- Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at the PF headquarters. Overnight/weekend travel will be required for certain agency events.
What we’d like to see in a strong candidate:
- Bachelor’s degree in Marketing. Graphic Design, Arts or other related field
- 2 years of related industry experience (creative agency, digital marketing or consulting)
- 1 years successfully creating digital content for social media and other platforms
- Experience in video editing and production
- Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
- Proven design experience for social media and all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok.
- Experience with social media data analytics reports from various outputs.
- Experience with Adobe Creative Suite, social media in-app tools (channels, publishing and social listening), and creative apps (LightRoom, KiraKira, Unfold, etc.).
- Creative thinker able to propose disruptive ideas that go beyond the clients’ brief.
- Ability to work on multiple brands and projects simultaneously
- Ability to come into projects in progress and help troubleshoot and get content completed
- Able to create compelling messages that convey the stories of our clients through social platforms.
- Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement.
- Works well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines.
- Exemplary knowledge of social media platforms
- Ability to support research-oriented activities
What's in it for you? Lots of good stuff! Competitive compensation packages, commensurate with experience. A company commitment to flexibility and work-life balance with employees averaging over 6 weeks of PTO a year. In addition, our employees are given bonus opportunities, health, vision, dental, life and short term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit sharing. Applicants of diverse backgrounds are welcome and encouraged to apply.