What are the responsibilities and job description for the SVP, Marketing position at Payscale?
Payscale is a company with a vision to change the world by empowering people and employers with the strategic power of compensation by delivering data, services, and software to get pay right.
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses make sustainable fair pay a reality. Empowering more than 50% of the Fortune 500 in 198 countries, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations to be informed about pay transparency, equity in the workplace and dramatically improve how their employees experience the benefits provided to them - mainly compensation!
About the role: Where Brand Meets Demand
As the Vice President of Marketing at Payscale, you will be accountable for leading our high performing marketing team and setting Marketing strategy for the company in close collaboration with Sales, Customer and Product organizations. This leader will report to the President and COO.
You will oversee the planning, development, execution and measurement of all demand generation, product marketing, thought leadership, content and organic channels (including payscale.com, PR, social and events) as well as the evolution of the Payscale story, brand and visual ID to ensure it resonates with customers and partners and is easily articulated and amplified by the entire organization.
You will also work closely with the People team and internal communications to ensure our messaging to the market is reflected back to our employees with best practice compensation management and motivate employees through our successes in building the compensation category.
You will also have the opportunity to drive our partner relationships, including Angel City Football Club, which was also founded on the principles of fair pay and equity to reinforce the Payscale brand and unique dataset.
As a leader of both the company and the Marketing organization you will be responsible for reinforcing and modeling our values, demonstrating how to balance a bias for action with data driven decision making for your peers, managers and the broader team while creating a supportive and inclusive culture.
Your impact will be incredible! You help us:
- Make a direct impact on revenue through customer and prospect engagement with Payscale, its products, and its brand to accelerate the sales and renewal process
- Drive clarity on how Payscale messaging and positioning is represented in the market
- Create key focal points that the company can rally around which amplify our offering and position in the market
Drive the vision and oversee efforts across all marketing functions:
- Lead with empathy to empower a high performing, collaborative team of cross functional marketers, creating a climate that is conducive to attracting, retaining and developing a diverse group of top talent who feel safe to continuously learn from each other to improve performance.
- Represent Marketing as the executive leader of the function at the company and within the GTM group, developing results driven marketing strategies, initiatives and priorities for company growth and optimizing data and analytics to chart and report on continuous progress and ROI
- Demand generation; Partner with Sales and Revenue Operations to continuously develop, maintain and analyze a robust funnel for our sellers to meet business growth and revenue objectives, focused on customer needs by role, segment, function and industry.
- Product Marketing; Work closely with the product group to ensure implementation of product messaging and positioning strategy, facilitate customer first, successful go-to-market strategies for new products and improvements to the existing portfolio, know competitors and buyer personas better than anyone and backing up strategic insights with market evidence.
- Thought Leadership/Content: Create compelling original content which spotlights Payscale’s unique data and strategic understanding of compensation including macro-economic factors and the jobs that organizations need to complete to be successful which feeds demand gen and organic channel engines.
About You: Experience
- Mission driven- passionate about getting pay right for all
- Marketing Leadership: 10 years of experience managing cross functional marketing teams.
- A deep understanding SaaS B2B (ideally HR tech) in partnership with sales leadership.
- Highly analytical; able to make data driven decisions and establish effective metrics to approach marketing strategy and ROI within budget
- Execution focused -not afraid to take on the heavy lifting, demonstrating a bias for action
- Customer centric- Eager to engage deeply with the product with a customer mindset
- Change Agent- Able to manage change in a fast moving and constantly evolving market
- Supreme collaborator- Can easily gain alignment across peers and functions to move important initiatives forward, collectively remove obstacles and support teams to drive priorities.
- Executive level communication and presentation skills
Compensation
In the spirit of pay transparency, we are excited to share the base salary range for this position is $216,000 - $324,000, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 35%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).
Company Description
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees and businesses get pay right, and make sustainable fair pay a reality. Empowering more than 50 percent of the Fortune 500 in 198 countries, Payscale provides a combination of data-driven insights, best-in-class services, and innovative software to enable organizations such as Angel City Football Club, Perry Ellis International, United Healthcare, Vista, and The Washington Post to make fair and appropriate pay decisions. Pay is powerful. To learn more, visit www.payscale.com
- Voted Seattle’s and Boston’s best places to work according to Built In 2022.
- Voted one of Seattle’s companies with the best benefits according to Built In 2022.
Location
Payscale has an employee centric remote-first model, providing flexibility to do your best work in a space that supports you and finding time to collaborate in person for the moments that matter. Payscale has employees across the US, Canada, and the UK with unlimited access to WeWork and Regus spaces. We are unable to hire in the Quebec Province, Northern Ireland, and Hawaii at this time.
Benefits and Perks
The Highlights:
All around awesome culture where together we strive to:
- Respect every individual, work as a team
- Be Customer first, customer centric
- Have a Bias towards action
- Commit to excellence (we give our best everyday)
- Make Data driven decisions
An open and inclusive culture where you’ll learn and grow through programs and resources like:
- Monthly company All Hands meetings
- Regular opportunities for executive leadership exposure through things like AMAs
- Access to continued learning & development opportunities with dedicated quarterly learning hours and courses offered via Workramp
- Our commitment to a continuous feedback culture which allows us to drive performance and career growth
- A growing network of employee resource groups
- And more!
Our more standard benefits (US)
- Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work.
- 15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and Juneteenth
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- 401(k) retirement program with a fully vested immediate company match
- 12 weeks of paid parental leave for birthing or non-birthing parents
- Unlimited Infertility coverage benefits through our medical plans
- Health Savings Account (HSA) options and company contribution each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
Equal Opportunity Employer:
We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.
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Salary : $216,000 - $324,000
