Member Engagement Manager

About The Role: 

We are looking for a Member Engagement Manager to develop and drive B2C marketing efforts for our Medicare and Health Plan partners. This new role will support our payer partners and our growing Medicare business as we serve payers and PBMs to operationalize the Medicare Prescription Payment Plan for 2025 and beyond. The ideal candidate is a motivated self-starter who thrives in a fast-paced environment and can provide best-in-class lifecycle marketing expertise with a working knowledge of Medicare member communication best practices, ideally having previously worked for a Medicare plan sponsor or other organization serving seniors. This is an opportunity to collaborate with marketing colleagues, project leaders, and product teams to operationalize Medicare Prescription Payment Plan program communications and help members become aware of, activate, and utilize their health-plan sponsored Paytient card.

Our “remote with roots” model allows us to work where we thrive and gather as needed, often in our home office in Columbia, Missouri. This role can be performed from anywhere in the continental U.S., with the exception of Montana. 

What You'll Do: 

• Be a strategic leader: own the year-round, Medicare Prescription Payment Plan member communications plan in collaboration with internal teams and external partners.
• Coordinate content reviews, revisions, and approvals with internal and external stakeholders
• Manage compliance and security requirements in collaboration with partners
• Identify and support opportunities for our partners on approach and messaging that drive program objectives
• Develop tactics to measure and demonstrate value for our Medicare and health plan partners
• Create actionable insights from user and industry research that inform marketing strategy and messaging, drive experiment agendas, and measurement plans to optimize engagement across the funnel
• Lead asset development from ideation to execution in collaboration with our creative team to quickly turn around high-quality work
• Utilize a multi-channel communication approach including email, web, direct mail, in-app, SMS, etc
• Establish relationships with partners and regularly engage to execute year-round communication plans
• Develop a reporting cadence for internal and external partners, track campaign performance, and take a data-informed approach to messaging

What You'll Bring: 

• 3-5 years of B2C marketing, advertising, communications, or similar experience
• Working knowledge of Medicare member communications regulations and guidelines
• Ability to manage multiple initiatives according to strategic priorities and quickly pivot as needed
• Strong multi-channel copywriting skills, with strong attention to detail and a high bar for quality (e.g. email, direct mail, SMS, web, and video.)
• Experience building complex marketing campaigns from strategy through execution
• Familiarity with the technical aspects of operationalizing and maintaining multi-channel campaigns including online and offline: social, print, webinars, email, video, advocate
• Experience working on a cross-channel marketing platform like Iterable, Braze, or equivalent
• HTML/CSS experience
• Proficient in defining audience segments and analyzing user behaviors
• Analytical, test, and learn approach to campaign management
• Demonstrated ability to collaborate and communicate cross-functionally
• Experience building dashboards and reports in data visualization software like Tableau, Looker, Power BI, or equivalent 
• Strong project management and time management skills
• Undergraduate B.A. degree or equivalent work experience in a related field.