Senior Brand and CRM Manager

At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. 

By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy.  We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.

Role Overview: 

GasBuddy, a leading mobile app with over 100M downloads and previously ranked #1 in the travel and leisure category, is seeking a talented Senior Brand and CRM Manager to join our dynamic team. As we embark on a period of significant growth, we're looking for a strategic thinker to lead our brand management efforts and support our CRM initiatives.

• Design and execute brand strategies that drive user growth, strengthen GasBuddy’s market position, and increase brand recognition, ensuring alignment with overall business goals.
• Execute brand campaigns, ensuring consistent brand representation across all B2C touchpoints, including mobile apps, websites, social media, and marketing communications. Collaborate closely with B2B teams to maintain alignment in messaging.
• Collaborate with product, business, and creative teams to integrate brand guidelines into all user interactions and experiences, ensuring a cohesive brand identity.
• Develop, track and analyze brand performance metrics, identifying opportunities to enhance brand perception and relevance. Adjust strategies based on data insights to meet evolving market needs.
• Lead brand refresh initiatives and campaigns, collaborating with internal teams to ensure relevance and appeal to target audiences.
• Collaborate with the Creative Services Team to evolve and maintain comprehensive brand guidelines, ensuring adherence across all departments and external partners.

• Work with fellow CRM team members, marketing operations and BI teams to design and implement comprehensive lifecycle marketing programs to engage users from acquisition through retention and advocacy.
• Develop personalized, brand-aligned user journeys using our Salesforce and Snowflake MarTech stack.
• Contribute to the development and implementation of CRM strategies that reinforce brand values and enhance user loyalty.
• Ensure that CRM initiatives support and strengthen the overall brand positioning.
• Analyze customer data and behavior to identify trends and insights that can drive personalized marketing efforts and improve retention and conversion rates.
• Manage and deliver internal and external projects while managing stakeholder relationships and communications.

• Bachelor's degree in Marketing, Branding, Business Administration, related field, or equivalent experience; MBA preferred. 
• 7 years of experience in Brand and CRM management, with a strong understanding of mobile app ecosystems and user behavior. 
• Proven track record of developing and implementing successful CRM strategies.
• Experience with Salesforce, Snowflake, and other MarTech platforms.
• Proven track record of successful brand management, preferably in the mobile app or tech industry.
• Experience with CRM systems, preferably Salesforce and Snowflake.
• Strong understanding of digital marketing and mobile app ecosystems.
• Excellent leadership and team management skills.

PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.  This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.  Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.