Social Media Manager

summary :

At Pearson, we’re committed to a world that’s always learning and to our talented team that makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Location : Hybrid- US- Bloomington, MN

Job Description:

The role of Social Media Manager will generate and carry out strategies to position Pearson VUE as a world leader, grow our online presence, engage with our audiences, and manage our reputation across social media. With a passion for telling stories, this position will develop strong relationships with internal subject matter experts to create insightful and appealing organic content and drive people through to our website. The successful candidate will also be responsible for customer service enquiries that come through social media by managing and escalating to the appropriate channels, and the role will be expected to regularly evaluate our processes to determine new and improved ways of strengthening our online presence.

Responsibilities :

• Work closely with internal stakeholders to develop, implement, and oversee Pearson VUE’s organic social media strategy.
• Own and manage the editorial strategy, content plan, and social media calendar for Pearson VUE.
• Collaborate with the Content Marketing team to create and post inclusive, diverse, and compelling social media content that increases brand awareness, demonstrates thought leadership, and engages our wide range of audiences.
• Monitor and respond to audience engagement across our social accounts.
• Work closely with the PR Manager and Critical Incident teams to manage our reputation across social media both proactively and reactively.
• Serve as a social media expert consultant for the broader marketing team, providing insight on strategy and best practice for the primary social media accounts, as well as our secondary and tertiary accounts.
• Stay current with social media technologies and best practices, and when the time is right, create and execute a plan for expanding into new social media platforms.
• Raise awareness of Pearson VUE across key regions and verticals by positioning us as the global leaders in the industry.
• Report on key successes, challenges, and strategic direction. Perform ROI analysis on all marketing activities.

Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Essential Experience:

• 3 years in social media marketing, with a focus on B2B brands required.
• Experience writing content from draft through to completion.
• Experience working with core social platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.) and interested in learning more (TikTok, Pinterest, etc).
• Excellent written communication and proof-reading kills.
• Self-starter with a “can do” attitude and the drive to succeed.
• Ability to work on a non-9-to-5 schedule.
• Full rights to work in the USA.

Desirable Experience:

• Experience managing social media campaigns including design, tracking, and measurement.
• Experience with social management tools like Sprinklr, or Hootsuite
• Familiarity and interest in learning and working beyond core social platforms (e.g., Twitter, LinkedIn, Instagram) to keeping up with industry and/or technical discussions happening on Stock Exchange, Reddit, Discord etc.
• Strong analytic skills – ability to use data to develop, optimize and measure social programs.
• Passion to improve both processes and behaviors.
• High energy, hard worker with a strong attention to detail.
• Understanding of “virtual” teams and how to function with them.
• Resilience and the ability to work with internal and external clients.

Pearson VUE Overview:

At Pearson VUE, we believe the capacity for growth lies in all of us—the potential to learn, to stretch, to constantly better ourselves. And that when we grow, we not only enrich ourselves, but we make a direct and indelible impact on our professions, communities, and the lives of those around us.

Through our worldwide network of test centers and partnerships within virtually every industry, we deliver high-stakes exams empowering professions to certify and license individuals who safeguard and advance their communities across the globe. We help prepare testing candidates with courseware, scenario-based labs, practice tests and more. And we continually develop leading testing technologies that drive progress through essential credentials in virtually every industry—from dermatology to driving, real estate to risk management, and everything in between.

Pearson Overview :

Learning is one of the world’s most powerful forces for change. As the world’s largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.

Diversity, Equity & Inclusion

At Pearson, we’re committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.

We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please visit https://www.pearson.com/careers/diversity-and-inclusion.html

Please submit a cover letter and resume when completing your application

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL\_TIME

Req ID: 7164