Web Marketing Manager

The Web Marketing Manager will develop and implement a website strategy and participate on web design/development that will improve our ability to build awareness, promote our brand, capture leads, deepen engagement/nurture prospects, and drive prospects to buy and customers to be life-long advocates. Their focus will be on improving the online experience of visitors, help them explore and be educated, informed, and inspired, as well as better connect the dots between our web presence and marketing campaign customer journeys (omni-channel marketing plans).

LOCATION: Remote - US

Duties/Responsibilities:

• Collaborate with web development and design teams, campaign marketing, and product marketing on web redesign/revisioning; provide guidance on web marketing strategy.
• Provide expertise and guidance on strategies that will increase the website’s visibility and generate qualified traffic generate awareness, drive traffic, increase engagement and produce leads.
• Understand data flow requirements and work with other teams to connect the necessary data collection and flow from marketing campaign activities from the web through to pertinent Martech tools and systems.
• Analyze web traffic metrics and suggest solutions to boost web presence, monitor SEO/SEM and marketing performance metrics to forecast trends, and analyze measurable data and advise on how the impact of marketing campaigns can be continually analyzed and optimized.
• Collaborate with campaign marketing, web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
• Advise campaign strategists in developing and expanding company’s web presence through multi-channel marketing programs.
• Coordinate with other marketing team members to ensure active promotions and campaigns are represented on the website(s).
• Maintain current knowledge of trends and developments in online marketing.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Knowledge and experience with marketing strategy as it specifically relates to web design to drive traffic, produce, and nurture leads, foster engagement, and promote brand.
• Excellent written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• Three years to five years of related experience preferred.

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $75,000 - $90,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Higher Education

Schedule: FULL\_TIME

Req ID: 3404