Marketing Operations Analyst

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

WE LOVE OUR WORK.

The Marketing Operations Analyst can sit at any of our PENN Entertainment properties in our Western Region.

• Assists with performing comprehensive analysis of CRM campaign and market research data.  Makes recommendations based upon analysis findings.
• Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required.
• Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.
• Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.
• Performs data mining for campaigns and audits according to established guidelines.
• Queries databases for counts and lists of records based on specified criteria. Escalates issues to Manager.
• Prepares ad-hoc reporting.
• Assists with identifying performance opportunities across marketing initiatives.
• Assists in structuring of presentations for budget meetings and operational reviews.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.

BRING US YOUR BEST.

• Assists with performing comprehensive analysis of CRM campaign and market research data.  Makes recommendations based upon analysis findings.
• Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required.
• Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.
• Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.
• Performs data mining for campaigns and audits according to established guidelines.
• Queries databases for counts and lists of records based on specified criteria. Escalates issues to Manager.
• Prepares ad-hoc reporting.
• Assists with identifying performance opportunities across marketing initiatives.
• Assists in structuring of presentations for budget meetings and operational reviews.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
• Must be at least 21 years of age.

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the most innovative omnichannel provider of entertainment experiences, thanks to our 12 retail brands representing 43 destinations across North America, and online gaming via theScore |BET.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer

STARTING SALARY