Director of Marketing & Communications

ABOUT PENSACOLA OPERA

Pensacola Opera is a non-profit, professional company serving opera to Northwest Florida. Through performances and a variety of innovative, educational, and community programs, we serve over 40,000 children and adults each year.

MISSION: Our mission is to enrich the culture of Northwest Florida by producing professional opera performances, educational programs, and other opera-related community events for people of all ages, interests and backgrounds.

REPORTS TO: General Director

POSITION SUMMARY

The Director of Marketing & Communications will be responsible for coordinating and managing all aspects of the organization’s marketing and communications efforts to successfully cultivate existing patrons, develop new audiences, and increase community visibility. The Director of Marketing is also responsible for maintaining a cohesive and professional company brand.

MARKETING AND COMMUNICATION DUTIES AND RESPONSIBILITIES

Position responsibilities shall include, but not be limited to the following:

• Devise, develop, and implement effective marketing plan to achieve earned income goals from subscription and single ticket sales while engaging and enhancing the organization’s audience.
• Create and enhance marketing and public relations efforts to successfully cultivate existing patrons, develop new audiences, and increase community visibility.
• Design, develop, and manage ticketing strategies working closely with General Director, Development Director and the Patron Services Manager. This includes but is not limited to development of pricing, seating, patron benefits, experiences at the theatre, and revenue projections.
• Provide back up support to the Patron Services Manager in all areas of box office, database management, social media, and patron communications.
• When requested, serve as spokesperson/representative for the organization, communicating the accomplishments of the organization and upcoming promotions to the media and public in partnership with the leadership team. Responsibilities also include the coordination of other staff member appearances with media partners.
• Create and execute all marketing activities for all departments including direct mail campaigns, ticketing for productions and special events, advertising, special promotions, e-marketing, social media efforts, press releases, print collateral, and audience development campaigns with the support of the Patron Services Manager and Development Director.
• Manage all advertising efforts including communicating with advertising representatives, writing copy, coordinating design, and submitting ads according to appropriate deadlines. Cultivate relationships with new and existing media partners, negotiating annual promotional agreements and contracts. Expand use of Google Analytics, Google Ad Words, and Facebook Paid Ads.
• Develop, administer, and track department budget practicing fiscal responsibility.
• Manage all aspects of mainstage season program production including: meeting advertising projected revenue goals and soliciting sold ads, traded ads, and obligated sponsor ads; collecting departmental content and graphics and providing to designer; overseeing editing process; working with printer.
• Execute campaign analysis/marketing metrics and help identify new audience development opportunities and perform consistent reporting to ensure ticket sales are on track to meet budgeted goals.
• Manage the company's media archives and secure photographer for all performances and selected events.
• Coordinate the company’s social media pages (Facebook, Instagram, Twitter, and You Tube) and coordinate and oversee e-newsletters, with support from the Patron Services Manager.
• Identify participation in or development of promotional events and press and media opportunities that advance Pensacola Opera.
• Serve as a staff liaison to the Board of Trustees, working regularly with various committees to achieve the approved goals and objectives.
• Serve as graphic designer and coordinate printing vendors to meet deadlines and objectives for company needs.
• Coordinate and oversee the Opera’s website, including managing account services. This includes but is not limited to updating the company event calendar, coordinating blog posts, updating event pages, and linking to digital media articles.
• Work closely with Director of Development on special event attendance numbers and successful promotion of the event. This includes but is not limited to the Jukebox Gala and Operazzi Ball.
• Provide support to Director of Development, Executive Director, and Board of Trustees to identify, cultivate, and manage relationships/contracts/benefits with Corporate Sponsors to meet annual revenue goals for program through solicitation campaigns. This includes list compilation, design, print/mail house coordination, analysis, reporting, and donor benefits.

BRAND DUTIES AND RESPONSIBILITIES

Position responsibilities shall include, but not be limited to the following:

• Manage and enhance the Pensacola Opera’s brand and reputation in the public eye.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Coordinate and develop content management and information sharing among departments. Provide design and direction for collateral, web, and other visual communications. Act as champion for brand across Pensacola Opera and interested parties.
• Lead efforts in the development and refinement of uniform graphic standards and visual brand strategies. Leverage patron insight data to refine brand management.

ADMIN/GOVERNANCE DUTIES AND RESPONSIBILITIES

Position responsibilities shall include, but not be limited to the following:

• Attend monthly meetings of the Board of Trustees
• Attend bi-weekly staff meetings

QUALIFICATIONS

• Degree in Marketing, Communications, or related business area
• 3 years experience in a marketing/communication function
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Excellent planning and project management skills

• Ability to think creatively and innovatively
• Knowledge of opera, theater, music, and/or the performing arts strongly preferred
• Comfort with CRM software, preferred Sales Force
• Familiarity with the latest trends, technology, and methodologies in graphic design, web design, production, and marketing approaches
• Proficiency in Adobe software to include InDesign, Photoshop, and Illustrator
• Budget–management skills and proficiency

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Graphic design: 3 years (Preferred)

Work Location: One location