What are the responsibilities and job description for the Strategic Marketing Manager position at Pentair, Inc.?
Job Description:
At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, inspiring people to move, improve and enjoy life's essential resources for happier, healthier lives. From our residential and business water solutions to our sustainable innovations and applications, our 11,250 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.
As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.
We have an opportunity for a Strategic Marketing Manager (Pool Cleaners & Consumables) to join our Cary, NC team. You will be responsible for developing and managing customer-centric integrated marketing and business growth strategies for the Cleaners & Consumables category. Driving Commercialization Excellence, they will work closely with Category General Managers and their respective teams in Product Management & Engineering throughout the New Product Development (NPD) and New Product Introduction (NPI) phases to ensure insight- and benefit-drive launches are executed well. They will be accountable for monitoring, tracking, and reporting on success metrics; and analyzing the data to help guide short- and long-term strategy for their category.
You will:
- Accountable for creating the New Product Introduction (NPI) Marketing Plan for all product launches strategically thinking through the GTM storyline and the experiences along the customer journey at awareness, conversion, and loyalty
- Lead the frontloading marketing direction for new product launches for Cleaners & Consumables working closely with Insights, Product & Engineering to develop benefit-driven products, user stories, key claims and roadmaps based on insights, market opportunities and trends ensuring the technical direction is in line with our customers' expectations.
- Support and creatively deploy tactics to monetize the value prop over the lifetime of the offering to drive monthly, quarterly, and annual revenue
- Help facilitate usability testing, product sampling, product reviews and feedback, analyzing the data for refining messaging, support materials and additional pre- and post-launch assets
- Responsible for developing the annual and 3-5-year marketing plan and NPI calendar for this category, in collaboration with the Category Product team, leading the marketing commercialization efforts
- Build and maintain the strategic brand framework for your category (i.e., positioning the brands, brand visual language, assisting M&A strategy, defining good-better-best, and identifying key functional and emotional benefit and differentiation areas)
- Accountable for the product messaging/positioning and value based on customer segmentation and personas, working closely with Insights, Brand and Content Marketing, and Product
- Serve as the translators of intense technical and business subject-matter expertise from product management
- Help plan and navigate a complex brand and channel strategy for aftermarket categories dependent on core product lifecycles with attachment across the customer journey
- Accountable for the training strategy framework working closely with sales and technical training, and customer service to ensure a strong level of confidence in your category and on NPIs
- Actively seek Voice of the Customer and Competitive insights data; visit customers and engage end-users to drive strategic focus & category leadership; synthesize the data and share out to cross-functional partners
- Plan and utilize market analysis, including end-customer segmentation, identifying target end market opportunities to for growth (including white spaces and new channel expansion), and deliver marketing strategies to turn opportunities into executable growth plans and business strategy
- Influences pricing, promotional & rebate policies working closely with product and channel partners
- Partners with cross-functional NPD team to rapidly optimize commercialization process
- Serve as the Category Marketing SME assisting internal and external sales enablement including training, customer sales pitches, trade show support, and category spokesperson as needed
- Uses analytics to track and report NPI KPIs and ensure success metrics are being met
- Perform other duties, as required
Key Qualifications:
- BS or BA degree in business marketing or communications required; MBA preferred
- 7 years of experience as a Marketing professional
- Experience with two step-distribution (B2B2C) and dealer marketing and channel development
- Proven record of driving revenue and growing volumes for products and/or services business
- Prefer working in a collaborative, cross-team capacity. This role requires working across functions; constantly interacting with teammates.
- Proven experience in developing strategic marketing plans, including marketing strategy, strategic marketing planning, new product development roadmap development
- Advanced expertise in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.; experience with driving analytical insights to achieve commercial success is highly preferred
- Experience commercializing new products; specific experience with connected consumer experiences (i.e., products connected via apps) a plus
Skills and Competencies:
- Exceptional executive-level writing, communication, and presentation skills
- Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus
- Successful working in teams developing integrated marketing communications plans and lead generation tactics
- Strong business acumen with proven strategic problem-solving experience
- Demonstrated influencing leadership style - the ability to get things done through an influence-based work style
- Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making
- Experience in managing complex, long-range projects with multiple resources and stakeholders
- Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders
- Proven organizational and time management skills
- Proven ability to work under pressure and manage many tasks simultaneously
- Ability to present complex or difficult messages clearly and persuasively
- Have a fail fast, learn quick mindset to continuously improve
- Advanced proficiency with basic technology tools, especially Microsoft Office Suite
Location & Travel:
- Raleigh Metro & Charlotte areas preferred
- Travel Required: up to 25%
Pentair is an Equal Opportunity Employer
Diversity and Inclusion:
With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.
We take ongoing action to improve the diversity of our workforce by:
- Ensuring leadership involvement and ownership
- Attracting and retaining diverse talent at all levels
- Fostering a globally aware, inclusive culture
- Ensuring our practices are fair and non-discriminatory
At Pentair, we help the world sustainably move, improve and enjoy water, life's most essential resource. From our residential and business water solutions, to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2022 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 11,250 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit Pentair.com.
At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, inspiring people to move, improve and enjoy life's essential resources for happier, healthier lives. From our residential and business water solutions to our sustainable innovations and applications, our 11,250 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.
As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.
We have an opportunity for a Strategic Marketing Manager (Pool Cleaners & Consumables) to join our Cary, NC team. You will be responsible for developing and managing customer-centric integrated marketing and business growth strategies for the Cleaners & Consumables category. Driving Commercialization Excellence, they will work closely with Category General Managers and their respective teams in Product Management & Engineering throughout the New Product Development (NPD) and New Product Introduction (NPI) phases to ensure insight- and benefit-drive launches are executed well. They will be accountable for monitoring, tracking, and reporting on success metrics; and analyzing the data to help guide short- and long-term strategy for their category.
You will:
- Accountable for creating the New Product Introduction (NPI) Marketing Plan for all product launches strategically thinking through the GTM storyline and the experiences along the customer journey at awareness, conversion, and loyalty
- Lead the frontloading marketing direction for new product launches for Cleaners & Consumables working closely with Insights, Product & Engineering to develop benefit-driven products, user stories, key claims and roadmaps based on insights, market opportunities and trends ensuring the technical direction is in line with our customers' expectations.
- Support and creatively deploy tactics to monetize the value prop over the lifetime of the offering to drive monthly, quarterly, and annual revenue
- Help facilitate usability testing, product sampling, product reviews and feedback, analyzing the data for refining messaging, support materials and additional pre- and post-launch assets
- Responsible for developing the annual and 3-5-year marketing plan and NPI calendar for this category, in collaboration with the Category Product team, leading the marketing commercialization efforts
- Build and maintain the strategic brand framework for your category (i.e., positioning the brands, brand visual language, assisting M&A strategy, defining good-better-best, and identifying key functional and emotional benefit and differentiation areas)
- Accountable for the product messaging/positioning and value based on customer segmentation and personas, working closely with Insights, Brand and Content Marketing, and Product
- Serve as the translators of intense technical and business subject-matter expertise from product management
- Help plan and navigate a complex brand and channel strategy for aftermarket categories dependent on core product lifecycles with attachment across the customer journey
- Accountable for the training strategy framework working closely with sales and technical training, and customer service to ensure a strong level of confidence in your category and on NPIs
- Actively seek Voice of the Customer and Competitive insights data; visit customers and engage end-users to drive strategic focus & category leadership; synthesize the data and share out to cross-functional partners
- Plan and utilize market analysis, including end-customer segmentation, identifying target end market opportunities to for growth (including white spaces and new channel expansion), and deliver marketing strategies to turn opportunities into executable growth plans and business strategy
- Influences pricing, promotional & rebate policies working closely with product and channel partners
- Partners with cross-functional NPD team to rapidly optimize commercialization process
- Serve as the Category Marketing SME assisting internal and external sales enablement including training, customer sales pitches, trade show support, and category spokesperson as needed
- Uses analytics to track and report NPI KPIs and ensure success metrics are being met
- Perform other duties, as required
Key Qualifications:
- BS or BA degree in business marketing or communications required; MBA preferred
- 7 years of experience as a Marketing professional
- Experience with two step-distribution (B2B2C) and dealer marketing and channel development
- Proven record of driving revenue and growing volumes for products and/or services business
- Prefer working in a collaborative, cross-team capacity. This role requires working across functions; constantly interacting with teammates.
- Proven experience in developing strategic marketing plans, including marketing strategy, strategic marketing planning, new product development roadmap development
- Advanced expertise in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.; experience with driving analytical insights to achieve commercial success is highly preferred
- Experience commercializing new products; specific experience with connected consumer experiences (i.e., products connected via apps) a plus
Skills and Competencies:
- Exceptional executive-level writing, communication, and presentation skills
- Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus
- Successful working in teams developing integrated marketing communications plans and lead generation tactics
- Strong business acumen with proven strategic problem-solving experience
- Demonstrated influencing leadership style - the ability to get things done through an influence-based work style
- Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making
- Experience in managing complex, long-range projects with multiple resources and stakeholders
- Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders
- Proven organizational and time management skills
- Proven ability to work under pressure and manage many tasks simultaneously
- Ability to present complex or difficult messages clearly and persuasively
- Have a fail fast, learn quick mindset to continuously improve
- Advanced proficiency with basic technology tools, especially Microsoft Office Suite
Location & Travel:
- Raleigh Metro & Charlotte areas preferred
- Travel Required: up to 25%
Pentair is an Equal Opportunity Employer
Diversity and Inclusion:
With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.
We take ongoing action to improve the diversity of our workforce by:
- Ensuring leadership involvement and ownership
- Attracting and retaining diverse talent at all levels
- Fostering a globally aware, inclusive culture
- Ensuring our practices are fair and non-discriminatory
At Pentair, we help the world sustainably move, improve and enjoy water, life's most essential resource. From our residential and business water solutions, to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2022 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 11,250 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit Pentair.com.
Marketing and Communications Manager - Remote | WFH
Get It Recruit - Marketing -
Durham, NC
Project Manager
VisionPoint Marketing -
Raleigh, NC
Account / Project Manager
VisionPoint Marketing -
Raleigh, NC
