Retail Media Manager

*Candidate can sit in any of the HQ Locations: Purchase, NY, Chicago, IL or Plano, TX*

Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo North America Media & Data team, a dynamic team that brings together the science of data with media insights and activation.

Within this data-driven team, you will play a key role in driving the future of retail media strategy and enabling a deep performance marketing practice to apply to our investments in retail media.

You will be responsible for partnering with Shopper Marketing and eCommerce to elevate some of our key retail media strategic and operations initiatives. You’ll also lead media execution to enable improved omni-channel ROI through innovation of retailers’ media & data capabilities, as the marketing funnel blurs and first-party data, which retailers have at scale, becomes critical to driving conversion through addressable consumer connections.

You will also have exposure with senior leadership at priority retailers, so will need to stay closely connected with their evolving needs, as well as be a strong communicator and influencer, proactively communicating across the broad matrix of stakeholders to drive transformation in this very dynamic space.

Since this person will play a role in developing the future of how we can partner with retailers in this space, at a time when privacy restrictions are increasing and retailers are looking to benefit from their first party data, an innate curiosity and deep capacity for creative thinking and solution orientation are critical to being successful.

• Become a trusted advisor for Retail Media for key customers internally and externally in front of some of PepsiCo’s most important retail partners, and proactively stay closely connected to them to influence capability optimization and innovation
• Elevate the impact of the retail media function by challenging the way we’ve done it in the past and delivering clear, thoughtful recommendations to keep PEP ahead of the curve and as a thought leader for the retail media networks
• Orchestrate day-to-day campaign execution for key customers’ shopper media
• Foster a spirit of omni-channel collaboration between the Shopper Marketing, Brand, and eCommerce teams
• Work effectively within a matrixed team to deliver a synthesized holistic approach to retail media between the customers you support and beyond
• Track, analyze, and derive recommendations from media performance results, both through an internal marketing mix model and RMN-provided campaign-level measurement
• Promote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans

Compensation and Benefits:

• The expected compensation range for this position is between $91,100 - $ 152,450 based on a full-time schedule
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:  Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

• Bachelor's degree required; advanced degree preferred
• Preferred minimum of 5 years of media and/or marketing experience, ideally including people management experience
• Passion for consumer/shopper behavior
• Problem solver who can define, assess, solve, and communicate in a clear and concise fashion
• Comfortable with ambiguity
• Quick learner
• Self-starter, able to work independently and build connections with key stakeholders on projects
• Excellent collaborator with a proven track record of success
• Proactive in terms of ideas, problem solving, and building connections
• Creative thinker who can bring innovation to projects and processes
• Strong communicator with excellent written, analytical, and presentation skills

COVID-19 vaccination is a condition of employment for this role.  Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

 Please view our Pay Transparency Statement

Salary : $91,100 - $0