Associate Brand Manager

Description Overview

We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team in West Michigan. Hybrid role working in-office 3 days a week at our Grand Rapids location.

Scope of the Role

• Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed.
• Omnichannel Media Planning: Work directly with retained agency partners to ensure robust media planning is in place across media channels.
• Campaign Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
• Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
• Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
• Creative Approval and Trafficking: Manage the approval of campaign creative with Regulatory and Legal teams. Gather feedback and share with creative partners. Work with creative partners and media partners to traffic all media appropriately.
• Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.

Experience Required

• Typically, a Bachelor’s degree in Business, Marketing or a related field is required. Master’s Degree/MBA preferred.
• Typically, 4 years of experience is required. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
• Must be comfortable working in a fast-paced environment and have the ability to prioritize and complete tasks efficiently.
• Requires demonstrated ability to support established business plan.
• Must have excellent project and time management skills.
• Requires strong verbal and written communication skills.
• Requires the ability to influence without authority internal teams.
• Comfort with ambiguity and uncertainty. Ability to navigate unfamiliar situations and can handle organizational pivots.
• Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.