Content Creator

Pet Parents
Ankeny, IA Full Time
POSTED ON 5/6/2022 CLOSED ON 6/10/2022

What are the responsibilities and job description for the Content Creator position at Pet Parents?

“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso

You’re passionate (especially about pets) creative, strategic, empathetic, and the type of person that has a natural knack for good design and multimedia material.

If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.

DO YOU LOVE TO?

Get Sh*t Done.

Set goals – and then squash them.

Work under pressure.

Pay attention to details & stay organized.

Be creative & empathetic to create material people connect with

Interact with fellow pet lovers.

Get your hands on a variety of different projects.

Be a part of a small, fun, & energetic team.

Create thoughtful and engaging content.

Grow professionally.

Pet Parents® Company Values:

Pets Are Family

We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.

We are dog people. We are cat people. We are pet people. Pets are family.

Man’s Best Friend

Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.

Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.

My Favorite Toy

Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.

Every Sniff Matters

We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.

We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?

Top Dog

We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.

We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.

Be A Tail-Wagger

Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.

We know this is work, but we like to have a doggone good time doing it.

About Pet Parents®:

We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016, at least doubling every year since. In 2020, Inc. ranked Pet Parents® as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US.

Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we're clawing our way to seize this moment.

We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work. We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?

Your Role in Our Pack:

This is a full-time position in our Ankeny headquarters in our Design Pack. You will report to our Design Manager directly, and a dotted line to our Marketing Manager. You will work with several departments, but primarily, our marketing, design, and product packs.

As a Content Creator, you will bring life to creative tasks and projects. You will empathetically speak to our audience of pet parents through varying mediums, whether graphic, photo, or video, via numerous channels and formats. You will be an extremely important creator of content for our marketing, design, and product packs. You will collaborate with varying departments on design, photo, and video needs. You will take design briefs or short ideas and do your thing and create magic from it and turn it into a thoughtful, engaging, empathetic, strategic, and helpful creative collateral. Your breadth of creative outlets will be wide, ranging from videos for Youtube and tiktok, to infographics for pinterest and our Pet Parenting™ blog all the way to product inserts and product packaging. This role will allow you to become a Pet Parents® creative, brand, and content expert.

On top of being a multimedia designer and working with modern & minimalist design, media formats, and channels, you’ll also have the opportunity to collaborate and add to other marketing projects, design projects, product innovation, problem-solving, research, creative projects, and more. You will anticipate needs, be empathetic, lock in on the brand of Pet Parents®, the voice, the modern & minimalist aesthetic, our audience, and the overall lifestyle of being a pet parent, you will be a clear & concise communicator, and help serve as a go-to resource for various packs to bring design and creative ideas to life and collaborate on projects and tasks.

This role requires a natural eye for modern design and branding, focus on time & task management, critical thinking, accuracy, creativity, out-of-the-box thinking, organization skills to help us advance different projects & grow & keep our relationships with our customers and their fur-babies.

· You will wear many "hats.”

· You will have the opportunity to become an expert in the pet industry.

· You will design thumb-stopping social media images

· You will create infotainment TikTok & Instagram videos

· You will design highly converting email graphics

· Your designs, via product packaging & product inserts will be seen on shelves across the country

· You will work in a fast-paced environment with a constant flow exciting tasks and projects

You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that.

If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”

Must have at least 1 of the following:

Minimum 3 years of experience in a graphic designer role

Minimum 3 years of experience in a videographer role

Minimum 3 years of experience in a multimedia designer role

Minimum 3 years of experience in a UI/UX designer role

Minimum 3 years of experience in a advertising designer role

--

*Bachelor’s degree required

*Intermediate to master level experience in Photoshop, InDesign & Illustrator required

*Beginner to master level experience in After Effects & Premiere Pro required

The "Treats" We Offer

(Some of the pawesome opportunities available at Pet Parents®)

Health, vision, & dental insurance

401k with company match & profit share

Home Owner Bonus

Unlimited PTO

Membership to Legacy Fitness in Ankeny provided

Parental Leave

Pawrental Leave

Flexible working hours

Kick-a** co-workers and great memories

Employee Discount

Company Events

Snack and beverage bar

New Furbaby Allowance

Unlimited growth potential for leaders of the pack

Leadership Development

Class A Office (22')

Beach Getaway

If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!

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