Sr., Database Marketing

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

• We love all pets like our own
• We’re the future of the pet industry
• We’re here to improve lives
• We drive outstanding results together
• We’re welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500 pet care centers, 250 Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.   

General Summary:

Recommends data audiences to meet the needs of the business and campaign objectives. Solves supporting audience and personalization through application of analysis, advanced techniques and in-depth evaluation. Advanced SQL code writing, running database queries, and developing lists of data on intended recipients and viewers of marketing messages across channels such as e-mail, direct mail, applications on mobile devices, websites, and paid media. Trains database analysts, creates, maintains, and analyzes customer and pet database resources used in marketing programs.

Principle Duties and Responsibilities:

Recommends data audiences to meet the needs of the business and campaigns, including the development of new audiences. Lead on solving complex methods for audiences through existing and new techniques. Develops and distributes audiences (lists of data on intended recipients and viewers of marketing messages, i.e., current and/or prospective customers.”) across channels such as e-mail, direct mail, applications on mobile devices, websites and paid media. Trains database analysts on audience creation.  Reviews teams SQL and other code, in support of audience creation and attributes required to drive personalization. Recommends and executes efficiencies in process for audience development, personalization Recommends and develops long-term plans for capturing, maintaining, and using customer, pet and other marketing-related data. Creates dashboards for audience health, database trends, and pet database opportunities. Cross functional partner with data science, data engineering and CRM IT to drive creation, maintenance and analysis of customer and pet database resources used in marketing programs. Activities include: (a) developing, recommending, and implementing procedures for capturing customer and pet data, maintaining data quality, and performing data audits; and (b) training and conferring with database users. Researches, develops, and recommends data sources to add to customer and pet database to improve customer targeting and marketing campaign effectiveness. Recommends and brings to market new developments and technologies in marketing (e.g., dynamic or personalized content, marketing automation, advanced segmentation, targeting, and re-targeting) and makes recommendations to improve efficiency and effectiveness of marketing activities.

Minimum Qualifications:

Bachelor’s degree in statistics, math, computer science, marketing, business administration or related field, 5-8 years of experience analytics, business intelligence, data reporting, database marketing or related field, or an equivalent combination of education, experience and/or training. Significant experience in applicable technologies or concepts including advanced SQL and data warehousing and data mining; big data; web analytics solutions. Strong experience in data governance, data profiling, data quality and system integration. Work flexibly within Salesforce Marketing Cloud, Liveramp, and the enterprise data warehouse as needed. Analytic/modeling skills with understanding of statistical concepts. Comfortable using data to make recommendations and drive decisions. Advanced experience retrieving/summarizing transactional data sets and integrating those data with customer and merchandise data to develop new insights.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees assigned to this job (within this classification).  It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for employees assigned to this job.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Hourly or Salary Range will be reflected above. Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

Salary : $75,100 - $112,600