Marketing Analyst II

When it comes to advertising or marketing campaigns, do you have an innate curiosity that compels you to dig into: Why some campaigns are successful, but others are not? What factors drive profitability? What creative wins and why? What will I need to target the right consumer with the right offer?

If you have that curiosity, along with great communication, negotiation and analytic skills, we may have the perfect job for you! Physicians Mutual is hiring for a full time Marketing Analyst for the Demand Generation team. We market and sell insurance directly to consumers through an integrated, multi-channel approach that includes direct mail, online, on-page, insert and broadcast advertising.

As a Marketing Analyst, you’ll be responsible for profitably managing campaigns – providing direction on markets, media and offer, as well as driving creative development and campaign execution. You’ll build sales, call and lead forecasts that help support our integrated marketing goals.

Analyzing performance to determine what’s working (or not) and why is a big part of this job, as well as identifying opportunities and making recommendations to help improve results. You’ll work closely with the leaders of several internal departments, as well as outside media buyers, call centers and creative agencies.

If you think you have what it takes, apply today!

Physicians Mutual Insurance Company and Physicians Life Insurance Company are members of the Physicians Mutual family. Physicians Mutual Insurance Company offers reliable Medicare Supplement, dental and supplemental health insurance. Physicians Life Insurance Company provides important life insurance coverage and annuities. In 2012, they entered the funeral pre-planning market to help meet the growing needs of funeral home owners and the families they serve. The companies have more than $3.8 billion in assets and consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings.

• College degree in Marketing, Marketing Research, Management, Finance, Consumer Behavior, Statistics, Business Intelligence, Data Analytics or related field is required.
• 3-5 years direct marketing experience, with the proven ability to manage marketing budgets, creative development and campaign execution, is preferred.
• Previous experience in campaign analysis and use of query and analytical tools (Access, Hyperion, Tableau, Oracle, SQL, etc.) is strongly desired.
• Excellent organization, prioritization, problem solving and analytical skills.
• Strong time management skills to perform multiple tasks and meet strict deadlines.
• Strong knowledge of Microsoft Office including Excel, Word and Power Point is required.
• Ability to establish and maintain effective working relationships with external and internal personnel.
• Excellent verbal and written communication skills, as well as strong collaboration and negotiation ability.
• Strong leadership skills to motivate and provide strategic direction to media partners and support teams.
• Knowledge of insurance products and customer demographics, market research and testing philosophies is preferred.