Product Analyst

The Opportunity

Pillar4 Media is seeking a Product Analyst to join its fast-growing team. As a member of the UX Research & Product team, you’ll work closely with our senior leadership, as well as other functional team members, to improve website performance through rigorous UX and product testing.

Our vision for Pillar4 Media is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health. Our mission is to help people live their best days, starting with their best night’s sleep. Reporting to a Product Manager, you will:

• Optimize website experiences using site & customer analytics and user research
• Work directly with Developers, Designers, Content, SEO & Paid Media teams to drive UX improvements and tests across our portfolio of websites
• Build, launch and monitor A/B and multivariate tests
• Become an expert in user-centered design principles and practices, accessibility, web usability standards, typography, and color

What You’ll Be Doing

The Product Analyst will:

• Collaborate with product managers and other functional teams to deliver on product roadmap initiatives
• Build, execute, and analyze digital experiments (A/B tests on our websites) in alignment with product roadmaps
• Be or become familiar with HTML, CSS, & JavaScript to execute front-end changes for testing
• Analyze customer pathing, page interactions, and user behavior across multiple sites and multiple channels, deriving user insights and hypotheses
• Participate in brainstorming sessions and contribute creative solutions and ideas to iterate on existing UX
• Pull test performance reads using SQL
• Discuss A/B test results and key metrics (click through rate, conversion rate, revenue per visit) internally with the Product team and with other teams at Pillar4
• Implement site usage metrics and tracking to continuously monitor user behavior and improve product and UX decisions
• Present bi-weekly reports on website testing performance to a large, cross-functional audience including senior leadership

What You Bring

• 0-2 years of experience with conversion rate optimization (CRO) using customer analytics and A/B testing technologies to make commercial improvements.

• Bachelor’s degree or relevant experience in one of the following: Business, Marketing, Data Analytics, Economics, Statistics, Psychology, Computer Science, Information Science, etc.
• Eagerness to learn UX design principles and best practices for commercially driven web experiences
• Analytical mindset & experience in applying data insights to business decisions (experience with website analytics is a plus)
• Track record of meeting and exceeding performance targets, while balancing multiple projects
• Excellent verbal and written communication skills
• Attention to detail, a sense of urgency, relentless follow-through, and ability to problem solve

What We Look For

• Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.
• Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

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