PR Associate

Pillar4 Media is seeking a PR Associate to join its fast-growing team in Charlotte, NC.

As a member of the Public Relations team, you’ll work closely with senior leadership and other team members to ensure consistent, authoritative, and relevant media coverage for Pillar4 Media properties that drive organic traffic growth and the P&L.

Pillar4’s mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You’ll Be Doing

Reporting to the PR Strategist, the PR Associate will:

• Be responsible for communicating and relationship building with partners, collaborators, influencers, and journalists through email and online correspondence.
• Liaising between multiple Pillar4 brands and journalists covering topics on sleep, fitness, nutrition, and health.
• Assist the PR Strategist in creating and executing effective large-scale email campaigns tailored towards mainstream media and journalists (ie. event-based campaigns, data campaigns, community engagement and survey campaigns, fitness challenges, brand awareness campaigns).
• Pitch ideas for new partnerships and coverage opportunities based on relevancy to our audience and potential for working together
• Prioritize your opportunity pipeline based on relevance, authority, timing, feasibility, and impact
• Report on campaign performance and use data to inform decisions for upcoming campaigns
• Follow relevant news, trends, and competitors’ content, as well as conduct extensive research into topics related to your industry and make sure we are joining the conversation on relevant topics in the news and on social in collaboration with our community management and social teams.
• In charge of email correspondence, setting up meetings with partners and journalists for content marketing and PR campaigns.
• Responsible for drafting press releases, pitches, and individualized emails to capture the attention of major stakeholders.

What You Bring

• Strong verbal and written communication with the ability to build and influence relationships and compose effective communications
• An entrepreneurial mindset
• A bachelor's degree in marketing, public relations, or a related field and/or 1 year of work experience in a public relations or marketing
• Exceptional attention to detail and organizational skills; experience maintaining a methodical process and high standard of excellence in your work, while balancing multiple projects and meeting tight deadlines
• Fluency in Google Sheets
• Ability to write effective press releases and pitches
• Ability to quickly understand data and use it to influence decision making
• Desire for a fast-paced, constantly changing environment with competing priorities and deadlines
• Competitive drive and a hunger to learn
• Eagerness to collaborate and an ownership mentality

What We Look For

• Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.
• Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.