What are the responsibilities and job description for the Marketing Coordinator position at Pinnacle?
Pinnacle Property Management Services is a national real estate provider that manages and invests in multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle serves 35 states and 25 major metropolitan areas. Headquartered in Dallas, Pinnacle has city offices in 10 states across the nation.
Pinnacle provides its team members with an exceptional company culture. Every team member plays a vital role at Pinnacle, so we provide them with the training, support and tools needed for success. Pinnacle offers exceptional career paths, and joining our team can lead to an exciting and fast-paced career. We are looking for true team-players who want to learn and advance in the industry.
We offer a total compensation and benefits package to help with your needs today and build for your future tomorrow. Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace. At Pinnacle, success is about more than having a healthy bottom line, and we are committed to making Pinnacle an amazing and unique place to work for each member of our team.
SUMMARY:
The primary focus of the position is to support, administer, coordinate and evaluate marketing strategies and tactics for the communities within assigned region. Assist the Regional Marketing Teams with the implementation and roll out of new media channels and advertising contract coordination. Also provide support and coordination of national digital strategy.
ESSENTIAL FUNCTIONS:
- Support the Regional Marketing Teams in developing content for marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
- Coordinate creative marketing materials and collateral for on-site team members to use. This would include the coordination of: direct mailers, outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage and landscaping to generate traffic.
- Coordinate efforts with design teams, third-party vendors and on-site team members to create and write ads for print media, internet listing sites (ILS’s), social media pages and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community’s current themes, campaigns and promote the Pinnacle brand.
- Work closely with Regional Marketing Teams in developing competitive messaging for property websites.
- Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective. Make recommendations to Regional Marketing Teams where needed, in further competitively positioning the property’s marketing strategy.
- Conduct audits on various media and technology performance areas.
- Coordinate contract acquisition with vendors and stay abreast of their products.
- Support Regional Marketing Teams in the education of team member’s use of new innovations and marketing partnerships.
- Ability to understand various property demographics and recommend marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
- Support the Regional Marketing Teams in maintaining marketing standard operating policies and procedures.
- Work with Regional Marketing Teams in ensuring that Pinnacle’s brand standards are maintained.
- Assist Regional Marketing Teams with the creation, roll-out, and execution of property marketing campaigns.
- Oversee and effectively manage the assigned region’s online reputation performance, including the workflow of responding to online ratings and review.
- Knowledge of the Yardi product suite is a plus.
- Other functions as assigned.
QUALIFICATIONS:
To perform this role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
- At least 2 years of experience in the sales and marketing field.
- Multifamily experience preferred, but no required.
- Bachelor's degree required in marketing or related field.
- Strong written and oral communication skills.
- Positive, energetic, enthusiastic, patient and ambitious attitude is essential.
- Ability to multi-task and meet deadlines while working in a fast-paced environment.
- Intermediate computer skills in Microsoft Office Programs, including, Word, Excel, Outlook and PowerPoint.
- Strong time management, organizational and administrative skills.
LICENSE & CERTIFICATIONS:
N/A
JOB KNOWLEDGE & SKILLS:
- Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services.
- Research Coordination – Ability to execute research projects and provide data and content within the realm of the objectives.
- Project Coordination – Can coordinate details in maintaining integrity of fast pace projects
- Customer Service (internal & external customers) – Understanding of the value and importance of the customer care process and strategies
- Social Media Management – Proficiency with key social media channels and ability to navigate all seamlessly
- Online Reputation Management (ORM) – Knowledge of online ratings and review sites with understanding around best ORM practices.
PHYSICAL REQUIREMENTS:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is considered light in physical demand. Verbal and auditory ability required in order to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.
TRAVEL REQUIREMENTS:
Light travel is required within the continental United States.
