Marketing Analyst

The Marketing Analyst is responsible for tracking, reporting, and analyzing Marketing Data for various PIPESTONE business units and departments. As a marketing analysist, you will work closely with the Marketing Director to provide actionable insights to address key strategic questions.

MARGINAL FUNCTIONS

• Oversee and execute reporting and insights on deliverables, timelines, and projects.
• Execute surveys with both internal and external audiences. Compile data and report to senior management team members for review.
• Play an integral role in building an improved process for reporting customer information. Design customer information reporting for multiple business units.
• Responsible for tracking, reporting, and analyzing sustainability data for sustainability reports.
• Analyzes external and internal customer data using database queries, spreadsheets, web analytics tools, and campaign management software tools.
• Create data visualizations, dashboards, and PowerPoint presentations to provide insight to other departments.
• Ensure accuracy and confidence in data by regularly reviewing data quality.
• Document and oversee business rules, data standards, and quality requirements within CRM and across connected technologies.
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
• Track email campaign metrics (delivery, open, click-through rates).
• Work closely with marketing team to identify opportunities.
• Other responsibilities as needed.

POSITION SPECIFICATIONS

Experience:

1. MUST be a strong, self-started adept at independent problem-solving.
2. Ability to multi-task and be flexible in a fast-paced and changing environment.
3. Effective time management skills.
4. Strong organizational, communication and presentation skills.
5. MUST have strong Microsoft Excel skills to process data. Proficiency with other Microsoft Office tools, such as Word and PowerPoint.
6. Knowledge of business intelligence/data visualization tools, such as Google Data Studio and Power BI to build KPI dashboards and reports.
7. Proficient in marketing research and statistical analysis. Excellent analytical skills
8. Proven ability in handling multiple projects with attention to detail and accuracy.