Commercial Strategy Manager

pladis is a fast growing global biscuits and confectionery business, home to iconic brands Flipz, Turtles, and McVitie's.

We're looking for a passionate, result-self driven, Commercial Strategy Manager with a proven track record of driving growth across brands, customers, and channels. This role will be responsible for delivering consumers insights and data-driven recommendations to drive business growth, collaborating with cross-functional partners, and showing high commitment to winning.

***This role has a hybrid schedule working from home and from our office in White Plains, NY.***

Responsibilities:

Deliver consumers insights to drive growth:

• Use a combination of data sources (IRI/Nielsen POS data, Numerator, Kantar, POS data and others) to get a deep understanding of our brands, consumers, shoppers, competition, categories and market dynamics
• Uncover growth opportunities and challenges by customer and channel and do data-driven recommendations
• Support brand growth initiatives

Execute Go To Market Strategy:

• Execution of regional, channel & customer Go To Market strategies
• Track KPI’s on prioritized customers, channels and regions to make sure we achieve our goals

Help creating Best in Class Selling Stories & Category Line Review Decks:

• Use a wide array of data sources to help creating compelling Selling Stories, as well as Category Line Review decks
• Work collaboratively with Marketing to add any Market Research data point supporting our selling stories.

New Products In-Store Execution:

• Champion new product market entry and execution
• Do a 4Ps assessment on new items, checking product, price, placement / distribution and promotion
• Make sure new items are added in all stores they are supposed to get added checking weekly ACV. Review in store inventory levels and track shelf placement
• Check consumption trends to detect early issues.
• Track promotional activity to make sure we are driving trial

Track our brands & items performance at key retailers:

• Create scorecards and track performance vs KPI’s
• Run frequent Item ranks, velocities, RP analysis, promotional activity (us vs key competitive items / brands)
• Identify growth opportunities (are we underdeveloped and deserve more items per store based on our velocities / performance?)

Skills & Experience Required:

• B.S./B.A. (required) Marketing, Business, Social Sciences, or related field. Master’s degree is a plus
• 5 years of experience in CPG, preferably in Confectionary industry, in Commercial Strategy, Category Development/Trade Marketing, Consumers Insights or related areas
• Strong business acumen & strategic thinking. Proven record of growing brands across prioritized retailers and channels.
• Passionate about transforming data into compelling selling stories to grow our business. Must possess excellent computer skills with proficiency in Microsoft Word, Excel and PowerPoint
• Proactive (high sense of urgency) and committed to delivering results in a fast paced, demanding work environment. Ability to support multiple needs simultaneously while prioritizing
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities
• Able to travel 5-10%

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Mileage reimbursement
• Paid time off
• Travel reimbursement
• Tuition reimbursement
• Vision insurance
• Work from home

Schedule:

• 8 hour shift

Application Question(s):

• Are you available to work on a hybrid schedule? (Work from home and commute to the White Plains office a few days a week)

Education:

• Bachelor's (Preferred)

Experience:

• IRI and Nielsen: 2 years (Preferred)

Work Location: One location