Social Media Lead

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting.

Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".

For more information on the network, please visit https://www.publicisgroupe.com/

The Social Media Lead role is a newly created role to join the critical work of the team on a national public health education initiative. This role leads the process of identifying, cultivating, managing, and delivering the Social efforts across the public health initiative effort. The role is responsible for leading and managing the Social platform integrations and content collaboration with the client public health team lead as well as other agency resources. This is both a thinking and doing role, with thought leadership, day-to-day execution and project management, tracking, client management and on-going team member connectivity as essential parts of the day-to-day responsibilities.

Reports to: Executive Vice President

Key Responsibilities

• Strategic leadership in defining and delivering a high-quality social and content marketing strategy and annual plan that includes new frontier thinking, solid point of view and recommendations based in experience, evaluation, and knowledge.
• Leading the integration of a strong metrics reporting schedule and components for ongoing tracking and reporting.
• Deliver the day-to-day account management efforts for the Social team such as connecting internal and/or subcontractor team members for productive client interactions, tracking, and reporting on all efforts, updating the project elements in SmartSheet, timely team meeting notes and action items follow-ups, blocking and tackling on all day-to-day work. This is a “doing” role that is responsible for the daily management of the Social function.
• Lead the Social efforts including pro-active point of view on opportunities, editorial planning, content development, paid media in conjunction with our media team, monitoring, evaluation, tracking/analytics and ongoing social strategy and response to requests for information or strategic counsel.
• Drive the development and delivery of Social creative and editorial assets from our subcontractors to resonate with priority audiences and ensure channels are being used in high-value and measurable ways.
• Deliver high-quality products and services based on quality assurance protocol (QA).
• Advocate the value of Social efforts and share knowledge and insights with clients, partners and internal teams on the latest developments and capabilities in the evolving space.
• Successfully manage teams of experts across agency, subcontractors and client, including content producers, platform strategists, media placement, and analytics to achieve client/program objectives and ensure successful performance.
• Communicate clearly and frequently to both internal and client teams, inspiring confidence with client and colleagues.

Knowledge

• Public policy understanding as it relates to Social and Content Marketing, including content development and management.
• Social platform and content identification and activation capabilities.
• Regularly demonstrates critical thinking skills and sound judgement.
• Continuously learning technology and ability to quickly adapt to new technologies.

• Bachelor’s degree required, Master’s degree a plus
• Public Health/Non-Profit/Government Agency and/or Regulated Categories work a plus
• 7 years in the communications, marketing and digital space, with proven experience applying new and emerging technologies and trends to social communications strategy
• Experience in health communications and/or marketing environment a plus; tobacco control experience a plus
• Minimum of 5 years working with Facebook, Twitter and other social ads platforms
• Superior knowledge in developing and improving content marketing and social/digital ecosystems for client integrated communication programs
• Experience building and managing editorial processes that identify and aggregate content opportunities from various sources into one holistic channel strategy and cogent editorial narrative
• Extensive understanding and experience using third-party tools and technologies to develop and implement content marketing campaigns such as Adobe Analytics, Google Analytics, and proprietary Facebook and Twitter tracking mechanisms. Possess strong analytical skills and the ability to interpret and report campaign performance data and provide insights and optimization recommendations
• Strong verbal and written communicator with ability to effectively communicate complex information credibly, effectively, and confidently at all levels of the organization. Must possess strong leadership skills and be comfortable presenting ideas to senior client management in ways that drive adoption
• Experience either working in an agency environment or leading agency work as a client
• Strong interpersonal skills with a commitment to cultivating and developing teams
• Ability to think both analytically and creatively; to complete multiple tasks and projects within deadlines and to respond to frequent needs of a complex client

All your information will be kept confidential according to EEO guidelines.