Job Summary
We're looking for a results-driven Social Media Manager and Content Creator with a passion for luxury aesthetics. Candidates should have a minimum of 2 years of experience in developing and executing impactful social media strategies with the goal of driving sales and growth across all platforms. This role requires exceptional creativity, attention to detail, and a keen understanding of influencer marketing and partnerships to elevate our brand's presence across platforms like TikTok, Instagram, Facebook, YouTube, LinkedIn, and Pinterest.
Key Responsibilities
Social Media Strategy & Management:
- Accountability over all social channels by implementing strategies that grow our following and audience, ultimately driving online sales and in-store traffic
- Create and present monthly reports to management on KPIs across channels
- Actively engage with the audience and social media community, connecting with potential followers and driving engagement with a quick turnaround time.
- Post daily on Instagram (feed posts and stories), weekly on Tik Tok, and manage a strategic posting schedule for other platforms.
- Plan content calendars months in advance.
- Develop and implement growth-focused social media strategies aligning with brand voice and aesthetic.
Content Creation
- Create Reels and TikTok videos inspired by current trends, best practices, and brand storytelling.
- Organize and strategically post content creating your own compelling photography video content.
Influencer Marketing & Partnerships
- Engage the local community and build partnerships to drive in-store online traffic.
- Develop an Influencer Partnership strategy, scouting and managing on-brand influencers, UGC creators, and brand partnerships each with different targeted growth goals.
Marketing Production Collaboration:
- Coordinate with inventory management to ensure featured pieces are in stock.
- Work closely with marketing to strategize campaigns and align content with relevant initiatives like email campaigns, launches, and promotions.
Brand Development & Engagement
- Foster strong engagement by prompting discussions, reposting, and participating in comment threads.
- Maintain CRM and provide timely, exceptional customer service across all platforms.
- Dedicate at least 30 minutes daily to liking, commenting, and following relevant Instagram accounts.
- Maintain visual and quality standards aligned with our luxury jewelry brand.
Skills & Value Set
- Minimum of 2 years of experience in social media strategy, content creation, and influencer partnership management.
- Proven ability to leverage platforms like TikTok, Facebook, Instagram, YouTube, LinkedIn, and Pinterest to increase sales and growing organic following.
- Strong aesthetic sense in line with Porter Lyons ethos.
- Excellent photography, videography, and editing skills (Canva, Adobe Photoshop, Illustrator).
- Exceptional time management, reliability, and attention to detail.
- Positive, personable attitude with a customer-focused mindset.
- Entrepreneurial spirit and the ability to work well in a team environment.
- Passion for working in the jewelry industry and a startup environment.
- Paid media execution and ad creation experience is a plus.
- Press release creation and outreach management experience is a plus.
Physical Requirements
- Ability to stand and walk for extended periods of time
- Ability to lift and carry up to 25 pounds
- Ability to use a computer and other electronic devices for extended periods of time
- Ability to communicate effectively with customers and team members, both verbally and in writing
- Ability to climb ladders and stairs, as necessary, to access inventory and storage areas
- Ability to perform repetitive motions, such as bending, reaching, and grasping
- Ability to work in a fast-paced environment with frequent interruptions and changing priorities
- Ability to always maintain a professional appearance and demeanor
- Ability to work flexible hours, including evenings, weekends, and holidays, as needed
SPECIFICS COMPENSATION
- Full-time position is located at our Flagship store in the heart of the French Quarter.
- Competitive salary.
- Health benefits and 401K matching program.
About The Brand
Porter Lyons is a culturally inspired jewelry and lifestyle company that brings uncommon luxury to the world. Founded in 2012 by Ashley Porter, our brand is rooted in giving back to our vibrant community while embracing creativity and innovation in every piece.
Porter Lyons is an equal opportunity employer and is committed to providing a workplace that is diverse, inclusive, and free from discrimination or harassment. We value the contributions of all our employees and applicants and do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, marital status, veteran status, or any other legally protected status.