Sr Mgr, Consumer Insights & Analytics

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Overview

The position of Sr. Manager of Insights and Analytics serves as a key member of the Insights & Analytics team. This individual serves as the voice of the consumer/shopper to drive data-informed, strategically minded analyses and recommendations to our brands. They will collaborate with brand marketers to identify not only “who” the brand needs to engage with, but also “what” we need to communicate in order to generate the consumer behavior we seek. They will design methodologies that deliver strong data and even stronger insights. They will move the team beyond looking at numbers to telling a story about what the data means and what to do next.

This Insights & Analytics Manager role is designed to be a hybrid role with responsibilities in both Insights and Analytics. He/she will be responsible for bringing new data-driven and primary research-driven insights to the PCB team. He/she will be specifically responsible for leading the consumer insights for the portfolio of brands including brands like Honey Bunches of Oats, Grape Nuts, Great Grains, Better Oats and more.

This candidate will be proficient across the path to purchase including proven expertise with new product launches, communication development and proficiency with syndicated data, accessing and leveraging to assess performance and identify opportunities.

This position works cross functionally supporting teams across Post Consumer Brands. Strong partnership, communication and prioritization skills are required to build productive working relationships with cross-functional teams and external partners. A spirit of entrepreneurship and agility will be necessary to enable success within this role.

Responsibilities And Accountabilities

• Execute Consumer and Shopper research for Adult/All Family RTE and Hot Cereal brands
• Partner with R&D/Sensory (where appropriate) on all product development testing
• Partner with our Nielsen on-site staff as well as assure adherence and maximum value extraction from our ongoing partnership with this key agency
• Empower decision making by delivering deep consumer understanding in simple, story like fashion
• Provide clear, actionable recommendations and consult to ensure activation of the learning
• Continue to build skillset of traditional primary and secondary research methodologies
• Search out new, more agile and behaviorally based improvements to traditional methodologies that reflect new learnings and discoveries within the research community
• Bring a sense of creativity and exploration to the Insights & Analytics team and broader Growth organization
• Demonstrates Post Consumer Brands’ values of putting safety first, winning together, acting with integrity, being courageous and driving for results by embracing the Insight & Planning team’s vision
• Manages Insights projects from design, collection, analysis, communication, and implementation of insights
• Manages and leverages external research partners to deliver projects on time and within budget
• Key contributor to the development and communication of the annual research plan
• Ensures appropriate use of findings and recommendations with teams and business partners; offers coaching when needed
• Participates in cross functional business management processes
  
  
  

Qualifications

Education

Bachelor’s degree required, MBA is a plus!

Experience

7 years of market research/analytics experience in consumer packaged goods with exposure to both qualitative and quantitative research methodologies

Other Characteristics

• Strong executive communication skills: Solid written and oral communication credentials, coupled with strategic influencing skills and storytelling
• Clear results orientation: He/she should be able to drive and execute an agenda in an uncertain and fluid environment
• Broad perspective: Knows how to pull insights from multiple sources and unexpected places to drive break-through understanding and action plans
• Demonstrated experience managing external partners and ability to influence without formal authority
• Adept in analytic tools and business analysis and comfortable working with syndicated data (Nielsen/IRI)
• Experience using and leveraging trend insights (Mintel, Kantar, etc.)