Creative Director

PLI seeks an experienced, innovative, and visionary thinker to join our Marketing & Communications team as Creative Director. Reporting to the Chief Marketing Officer and working with stakeholders across the organization (and, at times, with external partners and vendors), the Creative Director is responsible for developing brand campaigns, product and service experiences, and other communications.

Brands are an articulation of an organization's culture, vision, history, and future. Working across the organization, these elements enable the Marketing & Communications team to set the strategic and creative direction of our branding, marketing, and communications efforts. This team further creates meaningful engagements between our brand and PLI’s Members and customers who rely upon our products and services. The Creative Director will successfully translate research, company goals, and high-level strategic direction into inspiring and successful design solutions, products, and executions.

We are seeking a highly motivated, dependable, and organized professional who can lead the creative process from ideation through completion and who possesses a strong track record of developing breakthrough concepts. This role requires strong design expertise and deep understanding of design systems, brand design, and UI/UX.

Key Responsibilities:

• Inspire, generate, and develop ideas that are strategically informed, channel agnostic, and deeply integrated between all touchpoints, service, and product experiences.
• Own PLI’s brand guidelines and implement across all products and channels.
• Utilizing a customer-centric mindset, champion an optimal user experience across all products and touchpoints through user research, mock-ups, wire frames and prototypes/user testing to drive success.
• Participate in a hands-on manner through all project phases, including strategy, launch, and optimization.
• Ensure quality and timely creative production and communication with creative teammates, internal partners, and external stakeholders.
• Lead projects in collaboration with a team of creatives across graphic design, copywriting, photography, experiential, and interactive disciplines.
• Direct all phases of work from rough ideas to concept to final creative/production, and post-production enhancements.
• Foster a respectful and collaborative environment.
• Mentor designers, production, and proofreading staff, ensuring alignment on all projects, and both team and individual goals.
• Direct reports: this position will oversee a team of 6, including graphic designers, UI/UX, and Production staff.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree in Graphic Design, Marketing, Fine Arts or related discipline required.
• Master’s degree in Graphic Design, Marketing, or related discipline, a plus.
• 8-12 years’ experience as a designer and creative designer or related roles, plus experience leading design teams, is required.
• Exceptional presentation skills.
• Ability to think and communicate clearly and effectively, contributing to all discussions and strategy during the entire design process, from concept through completion.
• User research, mock-up/prototyping and user-testing experience essential.
• A strong design process and experience working toward solutions across various media.
• Incredible organization, prioritization, and decision-making skills.
• Expert knowledge of Adobe Creative Suite and Figma. Adobe Certified Expert (ACE) a plus.
• Detail-oriented with proficiency at managing multiple projects with competing deadlines.
• Ability to see the big picture, determine the right course of action for the group or project, delegate responsibility to the right people, and allocate the right resources, as needed.
• Effective, respectful collaborator across all departments and functions.
• Strong conceptual ability and visual aesthetic.
• Able to demonstrate empathy for the customer, the stakeholders, and for individuals on creative team.

YOUR BENEFITS AT PLI

PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment:

• Medical, dental and vision plans for employees and their families
• Generous employer contribution to employee retirement savings account
• Ample paid time off and holidays, summer Fridays
• Flexible hybrid remote/in-person scheduling for most roles
• Unlimited access to LinkedIn Learning web-based training along with other career development opportunities
• Work-life balance initiatives
• One-time $500 Home Office Allowance
• Gym/Wellness Allowance of up to $300 each calendar year

COMPENSATION RANGE FOR THIS POSITION

$155,000 - $175,000 per annum 

(Exact compensation offer may vary based on the candidate’s job-related skills and work experience.)