Social Media Coordinator

Social Media Coordinator – Job Description
Clevens Face and Body Specialists, Melbourne, Florida

Clevens Face and Body Specialists is a plastic surgery group and medspa founded by Ross A. Clevens, MD, FACS. A graduate of Yale, Harvard, and the University of Michigan, Dr. Clevens is Brevard’s double-board certified facial plastic and reconstructive surgeon. He has served patients in the Central Florida area and beyond for more than 20 years. His associates include Facial Plastic Surgeon Phillip Barbee, MD and Andrew McGregor, MD, a plastic surgeon who specializes in breast and body procedures.

With offices in Melbourne and Merritt Island, Clevens Face and Body Specialists also offers Botox and fillers, permanent hair restoration, laser treatments, nonsurgical body contouring, laser hair removal, skin cancer care and medical-grade skin care. The practice helps patients look and feel their best by offering comprehensive care delivered by a team of specialists. Known for leading the way with innovation, community giving and excellence in patient care, Clevens Face and Body Specialists was named one of the nation’s top healthcare firms in the American Business Awards.

Primary Responsibilities

SOCIAL MEDIA: Under the direction of the practice leadership team and Marketing Director, you will cultivate a following on social media platforms and develop content to drive engagement and support Company objectives. (Approximately 50% of your time will be spent in this area.)

• Craft and schedule regular posts to social media platforms including Facebook, Instagram, Pinterest, Linked In, YouTube, TikTok, and others.
• Plan and produce video content for social channels, including patient testimonials, doctor interactions with patients, Q&A videos with doctors, and filming and/or editing footage of doctors performing surgery in the operating room.
• Build a following on Instagram of users who match specific personas.
• Monitor social media after hours/weekends as needed to provide immediate response to comments and inquiries.

BEFORE & AFTER PHOTOS: Regularly post new patient photos to maintain galleries online and on internal systems. (Approximately 25% of your time will be spent in this area.)

• Serve as lead to regularly post new patient Before & After photos online, on social channels, and to internal systems, ensuring all are up-to-date.
• Final accountability to ensure photo consents are in place before photos or videos are published online.
• Serve as back-up to Assistant PCC, as needed, to take Before & After photos of patients and provide imaging support.
• Partner with Assistant PCC to maintain record of all Before & After photo requests from our surgeons, and maintain record of all photos posted online.

ONLINE DOCTOR PROFILES: (Approximately 10% of your time will be spent in this area.)

• Maintain doctor profiles such as on RealSelf.com and HealthGrades, etc. to ensure all content is accurate and up-to-date.
• Submit responses to questions (crafted by our doctors), and maintain Before & After photos and video library.

Other Responsibilities: (Approximately 15% of your time will be spent in this area.)

• Assist providers with obtaining testimonials/online reviews from Patients.
• Assist with Event Marketing initiatives, including online and/or live seminars, speaking engagements, and in-office events.
• Assist with production of videos to be used on company website and social media.
• Other duties as assigned.

Basic Qualifications

• Demonstrable understanding of various social media platforms and how to use each to achieve specific objectives
• Proven success developing social media campaigns and initiatives that achieve specific results aligned with business goals
• Excellent communication skills and ability to craft creative messaging that drives engagement and delivers a consistent brand experience
• Basic digital photography editing skills, including cropping, color balancing, compression, and file management
• Basic video production and editing skills, including splicing video footage together, overlaying audio files, and basic special effects
• Experience managing a social media calendar and using scheduling software or scheduling features within platforms
• Experience with social media analytics to measure and report on results
• Strict attention to detail

Preferred Qualifications

• Digital Marketing specialization or related certification
• Expertise with graphic design using Adobe Creative Suite
• Experience as an on-camera “host” who interviews subjects in a “talk-show” format
• Prior experience as a consumer or professional within the medical aesthetics industry
• Fluency in Spanish and/or Portuguese