Social Media Specialist & Content Creator

Position Summary: Who says banking has to be boring? Primis Bank is seeking a passionate and experienced social media specialist and content creator to help set the tone for our new brand by creating and implementing our social media strategy. This person will spearhead all social channels and create content that engages our audiences, while growing them. Things move pretty quickly here, and the ideal candidate will be able to think fast and tackle multiple priorities at a time.

Primary Duties

• Develop and implement social media strategy
• Produce a wide variety of original content including graphics, short-form videos, and animations for organic and paid campaigns across Primis social media channels, including Facebook, Instagram, Twitter, YouTube, and LinkedIn
• Develop content and creative strategies that align with the various social media channels and the audiences that use them
• Test and optimize creative to continually improve social media performance
• Collaborating with marketing team, copywriters, and production vendors
• Manage relationships with influencer marketing participants
• When necessary, coordinate and art direct photo or video production sessions in order to gain assets for materials
• Strike the balance of adhering to brand standards and developing visual concepts for new brand/pushing the brand forward
• Decision-Making Authority: This person will manage external vendors, such as influencers/influencer firm, and manage a social media budget.

Minimum Educational & Experience Requirements

• High school diploma or GED required
• Bachelor’s degree
• 3 years of experience managing business social channels

Minimum Skill Requirements

• Proficiency with the Adobe Creative Suite or applicable social design software

• Marketing Cloud’s Social Studio experience is a plus
• Experience creating social media content, writing social media copy, and managing editorial calendars across various platforms
• Excellent writing skills and ability to write in a variety of styles
• Ability to execute on ideas, develop a compelling story, produce scroll-stopping creative, which often communicates complicated topics

• Team player with enthusiastic attitude who is ready to be all-in, eager to contribute, and make an impact
• Confidence to pitch fresh ideas, think creatively, and identify and solve problems
• A strong portfolio or examples of social media performance

Job Type: Full-time

Pay: $48,000.00 - $71,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Glen Allen, VA 23060: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Social Media Occupations: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Work Location: One location