Content Marketing Manager

JOIN OUR PROHANA

Listed as one of Hawaii's Best Places to Work for over 17 years and Hawaii's Top 250 Businesses, at ProService our PROhana isn't just your co-workers, it's your community. Being a member of our PROhana means you'll be joining a team of other high performing individuals committed to and motivated by our core mission: Empowering Hawaii Employers to Succeed.

CONTENT MARKETING MANAGER

ProService is seeking a Content Marketing Manager to spearhead our content strategy, serving as a crucial architect in attracting, engaging, and retaining both prospects and clients. In this role, you will build out the content strategy that will drive ProService thought-leadership and implement the orchestration of an editorial content marketing calendar. You'll align with quarterly content themes, while upholding our brand's integrity and consistency across all channels and assets. If you're passionate about crafting compelling narratives and driving impactful results, we invite you to apply to be a part of our dynamic team.

WHAT YOU'LL DO

• Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy and quarterly editorial calendar that drives brand awareness, engagement, and conversion across all platforms for Hawaii-based business owners.
• Content Production: Understand and navigate the nuances of producing high-quality content (multi-format/multi-channel), ensuring optimal utilization of resources, developing repeatable processes and maximizing output. Manage copywriting freelancers.
• Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy accordingly.
• Social Media Mastery: Deepen our brand's presence and engagement across all relevant social media platforms; remain updated with the latest trends, ensuring our strategies are always ahead of the curve.
• Brand Consistency: Uphold brand consistency and integrity across all content and communication channels.
• Collaboration: Partner with other departments (e.g. sales, service, account management) to ensure content strategy aligns with overall company goals and customer needs.

WHAT YOU'LL BRING TO THE TEAM

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of experience in content marketing, ideally locally-based in Hawaii but also open to remote.
• Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy.
• Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
• A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
• A passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives with each targeted audience segment
• Demonstrated a deep understanding of social media platforms, trends, and best practices
• Driven consistency and adoption of a brand voice and tone across all content initiatives=
• Strong project management skills to effectively plan, execute, and oversee content marketing campaigns from conception to completion. This includes managing timelines, budgets, and resources, as well as coordinating with cross-functional teams.
• Excellent written and verbal communication skills, with experience developing compelling marketing content for various channels and audiences.
• Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities.
• Experience working with Canva, Hubspot, Wordpress, Adobe Creative Suite and other marketing tools is a plus.
• Knowledge of the HR industry and PEO services is preferred but not required.

The base compensation for this position is $65,000 to $85,000 annualized depending on experience and qualifications.

WHY YOU'LL LOVE PROSERVICE

• Our PROhana. Our employees and customers consistently express the best thing about ProService is our team. See for yourself and check out our Glassdoor reviews
• A commitment to holistic well being. Generous employer contribution toward medical benefits, paid holidays
• Professional Growth & Development. We offer opportunities for continuing education and make new opportunities available internally first

At ProService, We Learn & We Play for Keeps. We hold ourselves to the highest standard and strive towards excellence. However, we know (from experience!) the road to excellence is paved with lessons learned and we give our PROhana the space to take on new challenges, to make mistakes and to learn from them!