Director of Marketing and Communications

Pavement Recycling Systems is the Western United States premier provider of Recycling Solutions to reclaim, preserve, and rehabilitate pavement at any stage. Becoming a team member of PRS introduces you to a unique culture of employee ownership and empowerment to grow and succeed in your career. We create an environment in which all employees develop and contribute to their full potential and we recognize and reward outstanding results. 

Position overview

As a Director of Marketing/Communications you will be responsible for planning, development and implementation of all of the Company’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.

Primary Responsibilities

Marketing, communications and public relations

• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Company’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Company marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth
• Ensures articulation of Company’s desired image and position, assure consistent communication of image and position throughout the Company, and assure communication of image and position to all constituencies, both internal and external
• Manages editorial direction, design, production and distribution of all Company publications
• Acts as the Company’s representative with the media
• Coordinates the appearance of all Company print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develops, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities
• Provides counsel to chapters on marketing, communications and public relations
• Ensures that the Company regularly conducts relevant market research and coordinate and oversee this activity and monitors trends
• Leads projects as assigned, such as cause-related marketing and special events

Planning and budgeting

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board
• Develops short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Recommends short- and long-term Company goals and objectives to the Executive Director.
• Develops, implements and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public relations function
• Keeps informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, [and the specific business of the Company and use this information to help the Company operate with initiative and innovation 

Company strategy

• Works with senior management and other business partners to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in Company direction, program and services, and decision-making; and, ensures the overall health and vitality of the Company
• Helps make sure that the Company’s philosophy, mission and vision are pertinent and practiced throughout the Company
• Develops and coordinate means to seek regular input from the Company’s key constituencies regarding the quality of programs and services and the Company’s relevance
• Helps formulate and administer policies to ensure the integrity of the Company
• Acts as an internal consultant to bring attention and solutions to institutional priorities 

Managing

• Maintains a climate that attracts, retains and motivates top quality employees
• Recruits, trains, appraises, supervises, supports, develops, promotes and guides qualified employees
• Ensures effective management within the marketing, communications and public relations function, with provision for succession
• Designs, supports and oversees cross-functional teams throughout the Company.
• Effectively enable employees so they can take action on behalf of the Company by:
  • transmitting the Company’s values, vision and direction;
  • engaging people in the meaning of the Company;
  • respecting and using the skills, expertise, experience and insights of people;
  • providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships;
  • communicating which includes helping people transform information into knowledge and learning;
  • encouraging people to question Company assumptions and ask strategic questions; ensuring quality decision-making;
  • anticipating conflicts and facilitating resolution;
  • engaging people in process as well as tasks; encouraging people use their power,
  • practice their authority, and accept their responsibility;
  • modeling behavior; and
  • coaching people to success
• Develops assembly and fabrication drawings per industry standards, specifications and electrical released for production drawings
• Ensures project meets requirements of field measurements and/or existing equipment
• Maintains clean and safe work area
• Assists with developing new product designs through the use of software and creates test reports
• Assists in executing company goals and objectives while actively contributing to the cohesiveness of the team
• Maintains clean and safe work area
• Performs other duties as assigned

Qualifications

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
• Strong creative, strategic, analytical, Company and personal sales skills
• Experience developing and managing budgets, and hiring, training, developing, supervising and motivating a team
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials and publications
• Computer literacy in word processing, data base management and page layout
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
• Ability to manage multiple projects at a time
• Out-of-town, overnight travel is required

Education and Experience

• Minimum of 10 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.
• Bachelors degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
• Membership in IABC (International Association of Business Communicators) and IABC accreditation is preferred

Why Join

• ESOP Retirement Benefits are extended to all employees with participation after one year of service. A typical discretionary annual company contribution can range from 10% to 15% of your annual salary.
• 401K Retirement Benefits are extended 
• Health, Dental, and Vision as well as other supplemental health insurance.
• PTO
• Holiday Pay
• Opportunities for career advancement
• On the job training provided to all employees
• Work for an industry leader in various disciplines and markets

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to:

• While performing the duties of this job, the employee is regularly required to use hands to finger, handle, feel or operate objects, tools, or controls and reach with hands and arms. The employee frequently is required to stand, walk and talk or hear. The employee is regularly required to sit; climb or balance; stoop, kneel, crouch, or crawl; and smell
• The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.