Publisher Development Director

Publica by IAS
New York, NY Full Time
POSTED ON 9/28/2024 CLOSED ON 10/2/2024

What are the responsibilities and job description for the Publisher Development Director position at Publica by IAS?

Publica is the leading Advertising Platform for Connected Television (CTV). As audiences shift from Cable TV to Digital, Publica’s goal is to power the next generation of ad experiences on the big screen.

What We Need To Build Together

The core of our platform is an Over-the-top (OTT) Header Bidding solution that enables publishers to run a unified auction between their direct sales and 30 video Sell Side Platforms (SSPs). In addition, we provide an Audience Management solution based on our integration with LiveRamp and a Server-Side Ad Insertion solution. We’re looking for a Publisher Development Director to join our Publisher Operations team. We need someone to act as the link between these different projects and make sure that we are continuing to provide excellent customer service and driving growth and adoption for our customers.

We are looking for someone who thrives at early stage companies and is comfortable wearing a few hats to move things forward. You ideally have deep ad tech experience and connections, are obsessed with delivering customer satisfaction, and are hungry to grow revenue for your clients. You are comfortable with learning about new technologies and features, speaking to executive level clients, pitching platform adoption, and working closely with a highly technical team. You inspire and motivate your team, leading by example.

The Publisher Development Director will also be building up and leading a global team to hit established goals. You will be formulating a strong and clear execution playbook to help the team hit targets, establish clear go to market strategies to achieve client adoption of new features, and lead the team with clear goal setting and accountability.

Things that we are looking for:

  • Experience managing a global team across numerous timezones
  • Cross functional and collaborative communication between different departments, stakeholders, and their executives.
  • Proven track record of hitting revenue driven team goals and driving publisher adoption of new features
  • Knowledge of video ad serving, openRTB, SSAI, header bidding, and programmatic advertising.
  • Experience working with high touch clients, preferably publishing partners
  • Experience with ad tech user interfaces (ie ad servers, SSP platforms, DSP platforms, etc).
  • Experience working with clients to understand their needs and working with different teams to resolve issues
  • Able to deliver insights by way of data, reports, and/or presentations
  • History of driving projects forward and identifying areas for improvements



New York Applicants: The salary range for this position is $116,900 - $200,400. Actual pay may vary based on experience or geographic location.

Equal Opportunity Employer:

Publica and IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.

Attention agency/3rd party recruiters: Publica and IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.

Salary : $116,900 - $200,400

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