EVP, Analytics

Company Description

About Publicis Alchemy:

“Take what you find and make it better and better”. – Eli Lilly

Publicis Alchemy is a bespoke solution within Zenith created solely for Eli Lilly & Company. We are comprised of the most curious and innovative talent within the industry. Every iteration of the Eli Lilly Company has been about making it better and better. Our sole focus as their partner is to drive transformation by building upon what’s worked in the past, while continually making improvements that are focused on the future. We will do that through innovation, diversity of thought and leadership. It’s these principles that will help unite caring with discovery to make life better for people around the world.

Job Description

Zenith is looking for an EVP of Data and Analytics to join our team. The EVP of Data and Analytics will provide intellectual capital, team direction, manage a dynamic team of experts across Data Strategy, Analytics, Engineering, and Data Science focused on the Eli Lilly & Company business.  This leader will be a key member of the Publicis Alchemy cross functional leadership team and work collaboratively to ensure that data enables decisioning and strong business outcomes.   The EVP of Data and Analytics will also partner closely with the Eli Lilly & Co. Data and Analytics teams to deliver on the team vision, roadmap, and critical business support.

Responsibilities

·        Contribute intellectual capital with regard to measurement, analytics, research and insights

·        Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process

·        Lead and manage a sizable team of data experts and media analysts

·        Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions

·        Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights

·        Provide strategic and tactical data and analytics recommendations to clients and key stakeholders

Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence

Qualifications

·        Minimum 15 years of experience, with minimum of 5 years of agency experience

·        Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, etc.) and relational databases (eg. SQL Server)

·        Digital attribution experience

·        Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display

·        Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data

·        Deep knowledge and experience across the media landscape both addressable and non-addressable channels

·        Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience

·        Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned

·        Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams

·        Strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results

·        Excellent communication and storytelling skills

Additional Information

All your information will be kept confidential according to EEO guidelines.