Supervisor, Media Planning and Strategy

Company Description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney , Disney Parks, Experiences and Resorts as well as ESPN/ ESPN .

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing.

Job Description

Overview & Job Description:
We are looking for a talented Supervisor of Strategy to manage cross-team collaboration and integrated strategy functions for a well-known client brand. This person will support a team in the development and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage several junior staff day to day and reports directly to the AMD, Strategy.

Role Objectives:

• Responsible for contributing to the development strategic audiences for the campaign’s goals
• Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience (OOH, TV, Radio, Digital – Direct & Programmatic, Social, Devices, Custom Events)
• Evaluates and assesses media performance in order to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret and evaluate available marketing and research data to develop media objectives and strategies
• Effectively communicate and present to top management and clients via email, zoom calls and in-person
• Closely supervise the implementation of the media campaign, which includes ideation, budgeting, scheduling and establishing benchmarks for control
• Accountable for accuracy and media intelligence
• Supervise and motivate direct reports
• Coordination and communication across inter-agency partnerships and internal resources/teams
• Managing the process and procedure for client set up, billing and all administrative functions
• Resource for others to resolve complex questions/problems

Ideal Skillset:

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Mbox, MRI/GfK, GWI
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Minimal supervision, relies on experience/judgment
• Understanding of Activation/Negotiation team functions at a high level
• Understand the capabilities of each media channel to maximize the impact and components within each campaign
• Able to make independent decisions and identify priorities
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates
• Be able to identify and promote solutions
• Be a resource to others in the resolution of complex problems/issues

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 3 years of experience in media planning/strategy
• Agency experience highly preferred
• Entertainment client or fast-paced industry experience highly preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 6/3/2024.

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